SaaS Marketing Strategist

16 hours ago

Little Driffield, East Yorkshire, United Kingdom Despatch Cloud Full time

**Marketing Lead Role at Despatch Cloud**

We are seeking a highly skilled Marketing Lead to join our team at Despatch Cloud. As a key member of our commercial team, you will lead our consultancy-driven approach through digital channels to establish Despatch Cloud as the go-to expert in order fulfilment and warehouse solutions.

**Key Responsibilities:**

  • Paid Advertising Management: Collaborate with external consultants to execute and manage ad campaigns across Google Ads, LinkedIn, and Meta, focusing on maximising reach and performance.
  • Content Creation & Strategy: Develop a content strategy in line with market trends. Create engaging written content and collaborate with internal teams and consultants to produce effective digital assets.
  • Website Development: Help build a high-performing website that not only drives traffic but also serves as a valuable resource for eCommerce fulfilment, with a focus on conversion optimisation.
  • Marketing Assets: Collaborate with the design team to create compelling assets that support marketing and sales goals.
  • Email Marketing: Expand our email audience by crafting and distributing engaging content tailored to our ideal customer profile (ICP).
  • Social Media: Support the development and execution of organic social media strategies across platforms including LinkedIn, Instagram, Facebook, YouTube, and TikTok.

About You:

  • Experienced: You have a proven track record in marketing or brand development, ideally in SaaS or eCommerce.
  • Goal-Oriented & Assertive: You're a hands-on problem solver comfortable with setting and achieving ambitious goals.
  • Communicative & Influential: Your interpersonal skills allow you to engage with stakeholders at all levels.
  • Organised & Efficient: You manage time and tasks effectively to ensure seamless execution.
  • Flexible & Adaptive: You make decisions independently and know when to escalate issues if needed.

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