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Head of Marketing Strategy
2 months ago
We are seeking a talented Head of Marketing Strategy to join our team at House of CB. As a key member of our marketing department, you will be responsible for developing and executing a comprehensive marketing strategy that drives brand awareness, customer engagement, and revenue growth.
Key Responsibilities:
• Develop and maintain an annual marketing calendar, working closely with our founder and stakeholders to outline strategies that expand our reach and build brand affinity.
• Collaborate with our creative, marketing, and sales teams to create advertising campaigns and promotions that drive results.
• Develop and manage marketing budgets to inform our marketing strategies and ensure effective ROI.
• Oversee the coordination of marketing projects from start to finish, ensuring timely and successful execution.
• Communicate the marketing plan with our head of marketing and team, ensuring alignment and effective execution.
• Develop go-to-market strategies and tactics to drive meaningful launches that deliver on key KPIs and scale to key business priorities.
• Ideate and lead global marketing strategies across creative campaigns, partnerships, and retail to expand our international market presence and awareness.
• Ideate and execute on creative, out-of-the-box partnerships that anchor brand messaging and content.
• Coordinate with our head of marketing and team across marketing verticals, supporting them in channel expertise and 360 strategic thinking.
• Outline short-term and long-term KPIs for social media and ecommerce, tracking data on social platforms and Google Analytics to analyze and translate into consumer insights.
Requirements:
• At least 5 years of senior-level marketing experience, preferably within the fashion or beauty industry.
• Proven experience creating and developing a marketing strategy from start-up to scale-up would be highly desirable.
• Extremely strong skills across all areas of marketing, including digital, shopper, content, copywriting, print, social media, brand, and campaigns.
• Strong leadership experience, with experience in recruiting and managing a team.
• Proven experience managing a marketing budget.
About Us:
At House of CB, we are a brand created for real women, by women, who own their identity and femininity. We are a cult status fashion brand founded by Conna Walker, with a huge online presence, multiple stores in the UK and USA, and concessions in Australia. We are an Equal Opportunity Employer, welcoming all job seekers, including minorities, females, individuals with disabilities, and those of all sexual orientations and gender identities.