Digital Marketing Lead

2 weeks ago


Antrim, United Kingdom VanRath Full time

We are seeking a highly skilled Digital Marketing Lead to join our team at VanRath. This is an exciting opportunity for someone with significant marketing experience and managerial expertise to take on a challenging role in a global manufacturing business.

About the Role:
  • The successful candidate will be responsible for developing operational marketing plans, driving the digital agenda, and delivering marketing expertise.
  • This involves providing specialist advice on marketing strategy and best practice, resolving complex queries, and supporting the development of processes and methods to effectively market solutions.
  • The ideal candidate will have experience working in global and/or manufacturing businesses and possess strong leadership skills, supervising and directing people and other resources to achieve results.
Key Responsibilities:
  • Marketing Strategy Development
    • Develops operational marketing plans to support a portfolio of products and services and drive the digital agenda; delivers marketing expertise and the activity needed to implement those plans.
  • Specialist Advice
    • Provides specialist advice on the interpretation and application of marketing strategy and best practice, aligning all tactical activities with wider values and brand development.
  • Process Development
    • Supports the development of processes, methods, and standards to effectively market solutions using a wide range of channels; ensures practices are integrated with and support the new product development process.
  • Cross-Functional Collaboration
    • Collaborates internally and works as the customer champion in cross-functional teams, ensuring the voice of the customer is considered throughout the marketing cycle.
  • Project Management
    • Plans and manages the delivery of marketing projects, using appropriate project management methodology to ensure intended outcomes are achieved.
  • Budget Management
    • Works with product managers to develop accurate and cost-effective product marketing budgets; monitors and manages performance to budget.
  • Brand Development
    • Works with third-party agencies to develop strategic brand and campaign goals, establishing tangible success measures for increased brand presence.
Requirements:
  • Significant Marketing Experience
    • Significant marketing experience.
  • Managerial Experience
    • Managerial experience, supervising and directing people and other resources to achieve results.
  • Global or Manufacturing Experience
    • Experience working in global and/or manufacturing businesses would be advantageous.
Salary:

Negotiable + Fantastic Benefits package, and development opportunities.



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