Digital Marketing Lead
2 weeks ago
We are seeking a highly skilled Digital Marketing Lead to join our team at VanRath. This is an exciting opportunity for someone with significant marketing experience and managerial expertise to take on a challenging role in a global manufacturing business.
About the Role:- The successful candidate will be responsible for developing operational marketing plans, driving the digital agenda, and delivering marketing expertise.
- This involves providing specialist advice on marketing strategy and best practice, resolving complex queries, and supporting the development of processes and methods to effectively market solutions.
- The ideal candidate will have experience working in global and/or manufacturing businesses and possess strong leadership skills, supervising and directing people and other resources to achieve results.
- Marketing Strategy Development
- Develops operational marketing plans to support a portfolio of products and services and drive the digital agenda; delivers marketing expertise and the activity needed to implement those plans.
- Specialist Advice
- Provides specialist advice on the interpretation and application of marketing strategy and best practice, aligning all tactical activities with wider values and brand development.
- Process Development
- Supports the development of processes, methods, and standards to effectively market solutions using a wide range of channels; ensures practices are integrated with and support the new product development process.
- Cross-Functional Collaboration
- Collaborates internally and works as the customer champion in cross-functional teams, ensuring the voice of the customer is considered throughout the marketing cycle.
- Project Management
- Plans and manages the delivery of marketing projects, using appropriate project management methodology to ensure intended outcomes are achieved.
- Budget Management
- Works with product managers to develop accurate and cost-effective product marketing budgets; monitors and manages performance to budget.
- Brand Development
- Works with third-party agencies to develop strategic brand and campaign goals, establishing tangible success measures for increased brand presence.
- Significant Marketing Experience
- Significant marketing experience.
- Managerial Experience
- Managerial experience, supervising and directing people and other resources to achieve results.
- Global or Manufacturing Experience
- Experience working in global and/or manufacturing businesses would be advantageous.
Negotiable + Fantastic Benefits package, and development opportunities.
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