Digital Marketing Specialist

2 days ago


Antrim, United Kingdom VANRATH Full time

Company Overview: VANRATH are delighted to partner with a well-established company within the FMCG industry.

Salary: £25,000 - £30,000 per annum.

Job Description: As a Marketing Executive, you will play a key role in content creation and managing campaigns across digital channels. Your primary objective will be to drive brand awareness, boost engagement, and optimise marketing performance with fresh ideas and expertise.

The Role: You will lead and execute comprehensive digital marketing strategies across multiple platforms, including social media, email, SEO, and PPC, to drive brand awareness and lead generation. You will analyse and interpret digital marketing data to optimise campaigns, improve ROI, and present insights to senior management.

Key Responsibilities:

  • Develop and implement content strategies for online channels, ensuring alignment with the brand's voice and audience engagement goals.
  • Manage and optimise paid media campaigns, using tools such as Google Ads and Facebook Ads to achieve targeted results.
  • Monitor and report on key performance indicators (KPIs), providing regular updates on campaign performance and making recommendations for improvement.
  • Oversight of the creation and execution of email marketing campaigns, ensuring high engagement and conversion rates.

The Person: We are seeking an experienced individual with at least 1 year of experience in digital marketing, successful campaigns across various platforms, and proficiency in tools like Google Analytics, Google Ads, Facebook Ads, SEO tools, and email marketing platforms.



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