Performance Marketing and Data Insights

3 weeks ago


Manchester, United Kingdom Stagecoach Group plc Full time
Job Title: Performance Marketing and Data Insights

Estimated Salary: £43,000 - £48,000 per annum

Job Summary:

We are seeking an experienced Performance Marketing professional to join our team, focusing on Data Insights. In this role, you will play a critical part in analyzing and optimizing our marketing efforts, ensuring alignment with our business objectives.

Main Responsibilities:
  • Analyze campaign performance data to identify areas for improvement, developing targeted solutions to enhance marketing efficiency.
  • Develop and maintain data visualizations to communicate findings and insights to stakeholders, fostering a data-driven culture within the organization.
  • Collaborate with cross-functional teams to integrate data insights into marketing strategies, driving business growth through informed decision-making.
  • Maintain up-to-date knowledge of industry trends and best practices in performance marketing and data analysis.
Qualifications:

To succeed in this role, you will need:

  • Significant experience in performance marketing or a related field.
  • A strong understanding of data analysis principles and practices.
  • Familiarity with digital marketing channels and ATL marketing channels.
  • Excellent communication and presentation skills, with the ability to distill complex data insights into actionable recommendations.


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