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Head of Digital Transformation
1 month ago
Charity People is partnering with a human rights organisation to recruit a Head of Digital Transformation. The organisation provides specialist psychological therapy to asylum seekers and refugees who have survived torture and works with survivors to campaign for change.
This is a pivotal role within the organisation, requiring a strong leader to drive digital transformation and growth. The successful candidate will have extensive experience in digital marketing, mobilisation, and website development, as well as a proven track record of leading and managing integrated multi-channel strategies.
The Head of Digital Transformation will be responsible for leading the charity's digital engagement programme, driving growth in income, activism, and awareness, and overseeing an organisational-wide digital transformation programme. This will involve working closely with colleagues across Fundraising and Communications, Survivor Leadership & Influencing, and Clinical Services, as well as the Senior Management Team.
The ideal candidate will have a strong understanding of human rights and issues affecting refugees and torture survivors. They will be able to provide leadership to a high-performing team of digital experts and have experience of budget management and financial planning.
Key Responsibilities:
- Implementation of the charity's digital engagement strategy, using insight and analysis to set and measure appropriate KPIs to monitor success of strategy and drive testing and innovation.
- Overall responsibility for an annual digital income of circa £500k, including oversight of developing and implementing digital fundraising plans (organic and paid) across all digital channels.
- Ensuring that the organisation's website and wider digital products support the delivery of organisational strategy, including driving fundraising growth, movement building, and survivor empowerment.
- Leading the organisation's journey towards digital maturity, working with colleagues within ICT, Finance, SMT, and stakeholders from across the charity to ensure that digital solutions are embedded across all elements of strategic delivery.
- Providing leadership to a high-performing team of digital experts, including three direct reports.
- Annual budget development and development and delivery of operational plans across all digital activities.
Requirements:
- Extensive knowledge of digital marketing, mobilisation, social media, and website development.
- Proven experience in delivering growth in digital income and audiences, ideally in a fundraising environment.
- Substantial experience of successfully leading and managing staff, including managers, with expertise in overseeing others' development around digital mobilisation and engagement.
- Strong track record of leading and managing integrated multi-channel strategies (email, social, PPC, offline) to mobilise the public, win campaigns, grow income, and engage broad audiences.
- Extensive experience of website management, UX, digital analytics, and digital content development.
- Experience of budget management and financial planning.
- Knowledge of human rights and issues affecting refugees and torture survivors.
About Charity People:
Charity People actively promotes equality, diversity, and inclusion. We match charity needs with skills and experience of candidates, irrespective of age, disability, gender, gender identity or gender reassignment, marriage and civil partnership, pregnancy and maternity, race, religion or belief, or sexual orientation.
