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Digital Acquisition Manager

2 months ago


Wilmslow, Cheshire East, United Kingdom The Citation Group Full time

About The Citation Group

We are a rapidly growing private equity-backed business with a strong focus on innovation and service excellence. Our goal is to triple in size over the next few years through organic growth and strategic acquisitions.

The Role

We are seeking a results-driven Senior Digital Acquisition Executive to join our central marketing team. As a key member of our team, you will be responsible for driving forward our PPC strategy and supporting the Acquisition and Experience Leads in the creation and delivery of our overall digital strategy.

Key Responsibilities

  • Develop and implement a comprehensive digital strategy to drive lead generation and conversion
  • Manage and optimize large budgets to achieve maximum ROI
  • Collaborate with senior stakeholders to deliver business objectives
  • Analyze digital marketing analytics to inform commercial decisions
  • Work closely with the internal SEO/digital experience team to maximize synergies
  • Partner with digital marketing and development agencies to continually optimize campaigns and improve performance
  • Utilize Salesforce CRM to track successes and inform changes
  • Liaise with the wider marketing team to maximize collaborative online opportunities
  • Understand the full sales cycle and the value of PPC leads within that sales cycle
  • Stay up-to-date with the latest PPC and SEM trends

About You

We are looking for a highly skilled and experienced Senior Digital Acquisition Executive with a proven track record in generating large volume lead generation activity and conversion using digital tools. You will have a strong understanding of Google Analytics and channel marketing analytics, as well as experience working with e-commerce/digital P&L. Excellent communication skills and the ability to make commercial decisions based on insight and analysis are essential.

What We Offer

We offer a competitive salary and a range of benefits, including 25 days of holiday, birthday bliss, post-wedding bliss, growing families support, and a healthcare cash plan. Our team is passionate about delivering exceptional results and making a real impact in the business.