Head of Performance Marketing
1 week ago
About Smart Working
We are a forward-thinking company dedicated to providing remote software engineers. Our mission is to bridge the gap between talent and opportunity, leveraging our expertise in demand generation to drive business growth.
Job Description:
We are seeking a dynamic Head of Marketing who lives, breathes, and excels at demand generation to help us scale as we aim to become the leading provider of remote talent. This role requires someone who has taken full responsibility for hitting targets related to lead generation and revenue.
Key Responsibilities:
- Demand Generation Focus:
- Develop and execute a comprehensive demand generation strategy to ensure a steady pipeline of qualified leads.
- Optimize multi-channel strategies (Paid Media, SEO, Email) & lead campaigns which are solely focussed on demand generation.
- Sales Alignment:
- Collaborate closely with the sales team to ensure marketing efforts directly translate to pipeline growth and sales-ready leads.
- Oversee and optimize our CRM infrastructure, implementing sequences and automated triggers that seamlessly connect outbound sales efforts with marketing initiatives.
- Performance Marketing Leadership:
- Develop and lead a performance-driven marketing strategy across all paid channels.
- Data-Driven Approach:
- Own all KPIs related to demand generation.
- Constantly analyse and optimise the funnel to improve lead quality and campaign ROI.
- Team Leadership:
- Lead and mentor a team of six experts in paid media, SEO, email, and design, ensuring all team efforts are aligned with demand generation goals.
- Build a high-performance marketing team that's deeply focused on delivering results that support company growth.
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