Senior Insight Manager
3 weeks ago
Senior Insight Manager Job Description
The Senior Insight Manager at ASOS Media Group is responsible for delivering high-quality insights, campaign measurement, and reporting to brand partners. This role involves managing a team of analysts, prioritizing workload, and ensuring all insights delivered have a clear narrative and recommendations.
Key Responsibilities:
- Manage and develop a team of analysts to deliver high-quality insights and campaign measurement.
- Build an advanced campaign reporting solution, including self-serve dashboards/portals for brand partners.
- Partner with Ad Operations and Account Management teams to optimize ad campaigns and ensure high-quality insights.
- Collaborate with Product and Technology teams to improve the performance of display ads, sponsored ads, and creative solutions ad placements.
Requirements:
- Proven experience in managing an insight or data-driven marketing team.
- Strong understanding of different marketing channels and effectiveness measurement.
- Strong communication and presentation skills, able to communicate complex information concisely.
- Experience with SQL, Excel, and PowerPoint, with a preference for Python or web analytics.
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