Acquisition Marketing Leader

2 weeks ago


London, Greater London, United Kingdom ZipRecruiter Full time
Role Description

We are seeking a highly experienced Acquisition Marketing Leader to join our team at ZipRecruiter. As a key member of our media planning department, you will be responsible for developing and executing comprehensive acquisition plans that drive business growth through online and offline marketing campaigns.

The ideal candidate will have a strong background in digital marketing, with expertise in channels such as TV, OOH, Radio, PPC, Display, Paid Search, Paid Social, and Retargeting. You will work closely with our client marketing teams to create effective acquisition strategies and plans that deliver on KPIs and goals.

Key Responsibilities:

  • Develop and execute 360 acquisition plans that drive business growth through online and offline marketing campaigns
  • Partner with client marketing teams to create effective acquisition strategies and plans
  • Implement and manage both online and offline marketing programs that deliver on customer acquisition targets and ROAS
  • Build strategies and tactics to optimize consumer engagement and ROI

Benefits:

  • Competitive salary of £70k - £80k DOE


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