Head of Growth Marketing Strategist
3 days ago
We are seeking a highly experienced Head of Growth Marketing Strategist to join our team at Cherry Ventures. As a key member of our marketing team, you will be responsible for driving the company's growth trajectory by building a robust pipeline for our sales team.
Your primary objective will be to scale our demand generation efforts, enhance inbound traffic, and optimize lifecycle marketing to ensure that our company remains at the forefront of the cybersecurity landscape.
Key Responsibilities- Demand Generation: Drive qualified leads to our sales team through targeted outbound efforts, leveraging SDRs, events, and Account-Based Marketing (ABM) campaigns.
- Inbound & Website Optimization: Boost traffic to our website via SEM, paid acquisition, SEO, social media, referrals, and other inbound channels, with a focus on converting visitors into qualified leads.
- Lifecycle Marketing: Nurture leads and users throughout the funnel, aiming to enhance lead quality, drive upgrades, expand revenue, and improve retention rates.
- Ops & Analytics: Collaborate with GTMOps to manage tools and analytics, ensuring full-funnel growth and optimization across all marketing activities.
- Leadership: Build and manage the demand generation team, overseeing demand generation, inbound marketing, and lifecycle functions.
- Cross-Functional Collaboration: Work closely with Product Marketing, Content Marketing, Sales, and Product teams to ensure the success of marketing campaigns.
- Budget Management: Strategically allocate the marketing budget to maximize ROI across various channels, experiments, and investment opportunities.
- 10 years of relevant work experience, with at least 5 years in a similar role within a high contract value B2B SaaS environment.
- A proven track record in scaling demand generation in early to mid-stage startups.
- Passionate about and deeply understand the B2B SaaS cybersecurity landscape.
- Extensive experience in managing marketing program budgets, forecasting, and team hiring.
- Proficient in digital marketing channels and tools, including SEO, SEM, email marketing, social media, and content marketing.
- A Bachelor's degree in Marketing, Business Administration, or a related field; additional certifications in demand generation or marketing automation are a plus.
- Excel at analytical thinking, with the ability to interpret data and derive actionable insights to drive growth.
- Demonstrate strong leadership skills, with experience in managing and developing high-performing teams.
- A collaborative communicator, able to work effectively across teams and influence key stakeholders.
- Experience with marketing automation platforms and CRM systems.
- Extensive experience in the cybersecurity sector is essential.
Cherry Ventures is an equal opportunity employer and values diversity. We do not discriminate on the basis of race, religion, colour, national origin, gender, sexual orientation, age, marital status, or disability status.
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