Senior Product Marketing Manager

3 weeks ago

London, Greater London, United Kingdom The Economist Full time
Job Title: Senior Product Marketing Manager

About the Role

The Economist Intelligence Business Unit at The Economist Group is seeking a Senior Product Marketing Manager to oversee the end-to-end development and execution of portfolio marketing plans. This role requires a strategic approach to align campaign strategies with the overall marketing and corporate strategy, focusing on generating demand in new markets and segments, and ensuring responsiveness to market dynamics, customer needs, and the competitive landscape.

Key Responsibilities
  • Marketing Plan Development and Management:
  • Develop and manage comprehensive marketing plans that align with BU strategies, incorporating market trends, customer behaviors, competitive intelligence, and company objectives.
  • Lead the execution of marketing plans against pre-agreed KPIs, ensuring successful campaign outcomes.
  • Campaign Strategy Creation:
  • Design segment-led campaign strategies that align customer segments, messaging, and timing, leveraging customer demographics, firmographics, behavior, and preferences.
  • Brief stakeholders effectively, ensuring clear understanding and execution by the campaign management team, sales team, and other GTM teams.
  • Cross-Functional Collaboration:
  • Collaborate with product management, sales, and customer success teams to align on go-to-market strategies, driving collaboration towards common goals.
  • Communicate effectively to influence internal stakeholder groups, ensuring successful campaign execution.
Requirements
  • Proven experience in delivering results, generating demand in new markets/segments, developing marketing strategy and propositions for SaaS/B2B subscription-based business models.
  • Strong background in developing and executing comprehensive marketing strategies, with expertise in customer and market research.
  • Excellent communication and collaboration skills, with a track record of influencing cross-functional teams.
  • Results orientation and a numbers-oriented approach to tracking marketing effectiveness and contribution to overall business goals.

About The Economist Group

The Economist Group values diversity and is committed to equal opportunities and creating an inclusive environment for all employees. We welcome applicants regardless of ethnic origin, national origin, gender, gender identity, race, color, religious beliefs, disability, sexual orientation, age, or marital status.

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