Marketing Director

1 week ago

Poole, Poole, United Kingdom Life Balance Chiropractic Full time
Marketing Manager – Driving Growth at Life Balance Chiropractic

We are seeking a seasoned Marketing Manager to join our team at Life Balance Chiropractic, a leading family chiropractic clinic in the UK. As a key member of our marketing team, you will be responsible for developing and executing multi-channel marketing strategies that drive new client acquisition, retention, and growth.

Key Responsibilities:

  • Develop and lead multi-channel marketing campaigns across digital, advertising, content, SEO, video, print, email, events, PR, and social media to generate new clients, referrals, reactivations, retention, and membership growth.
  • Own the brand, ensuring Life Balance Chiropractic stands out with consistent messaging across all channels, marketing touchpoints, and PR efforts to maximize brand visibility and reputation.
  • Grow, mentor, inspire, and manage a small team, drive results, and operational excellence, and set, monitor, and report on team goals.
  • Prepare, monitor, and manage budgets, analyze performance, and optimize campaigns, allocate resources efficiently for maximum ROI.
  • Build partnerships with businesses, agencies, media outlets, vendors, influencers, ambassadors, and sponsorships.

Requirements:

  • Ability to work in Poole, Dorset, in the UK. We don't offer Visas.
  • Bachelor's degree in Marketing, Business, Communications, Videography, or CIM Qualification Level 4 + or in a related field (Master's degree preferred).
  • Excellent communication, presentation, and interpersonal skills.
  • Proven track record with a strong portfolio of successful campaigns that attract, engage, delight, and demonstrate ROI and measurable results.
  • Proven leadership – you thrive on solving problems creatively with 6+ years of B2C marketing experience (2+ years managing teams).
  • Maintain a high sense of urgency, entrepreneurial work ethic, and resourcefulness required to drive business outcomes.
  • Coachable with the attitude for feedback required to learn with the ability to quickly, proficiently absorb, understand, and act upon new information.
  • System thinker with project management expertise to handle multiple initiatives.
  • Collaborative team player who takes full ownership of outcomes and gets things done.
  • Strong knowledge of behavioural psychology, storytelling, copywriting, branding, positioning, offline marketing, guerrilla marketing, and digital marketing skills – SEO, PPC, storytelling content creation (inbound), brand building, and social media organic and paid campaigns.
  • Aesthetic sense, grammatically sharp, and skilled in crafting persuasive, witty copy across formats to drive engagement and conversions.
  • Certification in Google Analytics, Google Ads, Meta Ads, HubSpot, and SEMrush.
  • Meticulous and data-driven, with strong analytical skills, numerical literacy, and experience tracking performance, analyzing metrics, and ensuring ROI through continuous improvement.
  • Bonus: Experience in healthcare, retail, or consumer goods marketing is a plus.

What We Offer:

  • Competitive salary: £33,000 – £36,000.
  • Wellness perks: 50% gym membership, chiropractic care, health insurance, community discounts, life insurance, 28 days holidays inclusive of bank holidays.
  • Growth opportunities: Personal development budget and attendance at industry events.
  • Supportive team culture: Colleague recognition and rewards, bi-monthly socials, bi-annual team-building days.
  • Hybrid work setup: Office Based with 1 day WFH per week.

Our Core Values – How We Win Together:

  • Honesty: Unimpeachable character. Show up with integrity – be open, reliable, and trustworthy.
  • Humility: Care personally, challenge directly, and always strive to improve.
  • Vulnerability: Connect fully, be authentic and courageous, and support each other as one team.
  • Courage: Create the remarkable with bold action and high standards.
  • Curiosity: Stay coachable, keep learning, solve problems, and embrace growth.

Application Process:

  1. Register your interest by attaching your CV.
  2. Complete a quick questionnaire.
  3. Have an initial online chat.
  4. Complete a task.
  5. Attend a final interview.

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