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Marketing Operations Director

1 month ago

StainesuponThames, Surrey, United Kingdom IFS Full time
Job Title: Head of Marketing Operations

We are seeking a highly skilled and experienced Head of Marketing Operations to join our team at IFS. This role is critical to our ability to scale and grow our marketing efforts globally.

The successful candidate will be responsible for optimizing and automating our marketing processes, ensuring the highest level of efficiency and effectiveness. This requires a deep understanding of marketing technology and data-driven decision making.

The Head of Marketing Operations will build and maintain a robust marketing operations function, working closely with Regional Sales leadership to design and deliver data-driven insights and advice on improving campaign performance and ROI.

Key Responsibilities:

  • Develop and manage the Marketing KPI dashboard, ensuring transparency and regular reporting
  • Identify goals aligned with sales and establish clear KPIs for all marketing programs
  • Develop and implement attribution models to accurately measure the impact of marketing campaigns on pipeline generation
  • Ensure the accuracy and reliability of lead, account, campaign, and partner marketing data
  • Review inbound leads and provide input on refining the lead management process
  • Manage and optimize the Marketing Technology stack, including marketing data flow and quality
  • Lead the selection and implementation of new Marketing Technologies

Qualifications:

  • At least 5 years of direct experience in Marketing Operations for a B2B organization, ideally in the technology space
  • Experience with developing KPIs for marketing teams and collaborating on team goal-setting
  • Data-driven with strong quantitative and analytical skills
  • Strong track record of developing and maintaining highly collaborative cross-functional relationships

We offer a dynamic and challenging work environment, with opportunities for growth and development. If you are a motivated and experienced marketing professional looking for a new challenge, please submit your application.