Data and Engagement Specialist

3 weeks ago

London, Greater London, United Kingdom Team GB Full time
About Team GB

Team GB is one of the world's top Olympic teams, boasting a highly engaged and passionate fan base. As we approach the Milano Cortina 2026 Winter Olympic Games, the British Olympic Association is poised to refresh its brand, invest in data, and create new content to grow audiences and inspire the nation to support its team, sports, and athletes.

The Role

This exciting opportunity provides the chance to make a real difference by capitalising on engagement to drive action from fans. With just over one year to go until the Milano Cortina 2026 Winter Olympic Games, we are growing and managing our fan and athlete data. We are seeking a Data and Engagement Specialist to support one of the BOA's key strategic priorities. The role will play a pivotal part in implementing and delivering the Team GB data strategy across the next Olympic cycle, including Milano Cortina 2026 and the Los Angeles 2028 Olympic Games.

Key Responsibilities
  • Data Management: act as a data custodian, ensuring consistent high-quality fan data and timely dissemination to the rest of the business as appropriate. Be the go-to person for data insights.
  • Data Analysis: Use insights and data to drive continuous optimisation across communications to fans, measuring performance and reporting to key stakeholders, with the aim to understand, grow and enrich the database.
  • Reporting: Generate insights reports based upon engagement metrics within Salesforce to understand the performance of fan activity and customer journeys.
  • Email Creation & Copywriting: create and design engaging email content using Salesforce Marketing Cloud, as well as landing pages to bring the Team GB brand to life and maximise fan engagement opportunities across targeted audiences.
  • Salesforce: Support the day-to-day implementation of the BOA's data strategy, with specific focus on the adoption and administration of Salesforce products.
  • Relationship Building: work with the team to create first-class relationships with our sporting and commercial partners to enhance our audience offering through marketing incentives such as tickets, merchandise, events and opportunities.
Essential Skills and Experience
  • Previous experience in a CRM role (2-4 years)
  • Experience in using Salesforce products, especially Marketing Cloud, Journey Builder and Sales Cloud.
  • Experience in data management, including segmentation, customer data platforms (Salesforce or equivalent) and handling datasets for marketing personalization.
  • Skilled in HTML with demonstrable experience.
  • Experience of data projects, especially data quality, data analysis and creating reports and dashboards
  • Competent at using advanced Microsoft Excel features
  • Copywriting skills - great written English.
  • A creative eye – to design content for emails, landing pages and more.
  • Self-motivated and able to work under deadline pressure and manage multiple work streams
  • Strong interpersonal skills
About the Benefits
  • Salary: £35K - £38K + performance-related bonus.
  • 22 days of annual leave increasing to 25 days after two years in the role
  • Additional time off over the festive season
  • Possibility to work 2 weeks a year remotely from anywhere (subject to time zone being appropriate)
  • Company-wide performance-related bonus.
  • Opportunities to get involved in Team GB events, where possible.
  • Provision of Team GB Kit (where available)
  • Team GB partners offers and discounts
  • Additional benefits including Cyclescheme, Electric Vehicle Leasing Scheme, life insurance, pension, income protection.

We are looking for a talented professional who can contribute to the success of Team GB. If you have a passion for data, engagement, and making a real difference, we encourage you to apply for this exciting opportunity.

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