Ecommerce Marketing Strategist
7 days ago
Kofax is seeking a seasoned Growth Marketing Manager - Ecommerce to drive our global ecommerce operations forward. As a key member of our marketing team, you will be responsible for developing and executing comprehensive ecommerce marketing campaigns that align with our business goals and target audience needs.
Key Responsibilities:- Develop and execute ecommerce marketing campaigns that drive revenue growth and customer engagement.
- Collaborate with cross-functional teams to define campaign objectives, target segments, and key performance indicators (KPIs).
- Create and execute detailed campaign plans, including promotional emails, landing pages, and content marketing strategies.
- Develop and maintain the product catalogue and content calendar, ensuring seamless execution across multiple channels.
- Work closely with internal teams and external agencies to produce high-quality marketing materials and assets.
- Monitor and analyze campaign performance metrics to assess effectiveness and ROI.
- Conduct A/B testing, reporting, and analysis to drive key performance indicators (KPIs) and automate manual processes.
- Generate detailed reports on campaign outcomes, providing actionable insights and recommendations for future campaigns.
- Bachelor's degree in business or marketing-related field.
- 3-5+ years of marketing experience in B2B & B2C ecommerce, with a preference for subscription and global experience.
- Detailed understanding of end-to-end ecommerce processes, including website infrastructure, content management, operations, and customer-facing functionality.
- Proficient in search traffic sources, marketing attribution tools, webinar technology, and marketing automation platforms.
- Strong analytical skills with the ability to interpret data, derive insights, and make data-driven decisions.
- Excellent communication and interpersonal skills, with the ability to collaborate effectively with cross-functional teams.
- Strong problem-solving abilities, with a focus on innovation and continuous improvement.
- Proficient with Google Analytics, VWO experience is ideal.
Kofax is an equal opportunities employer and welcomes applications from all qualified candidates. We offer a competitive salary and benefits package, as well as opportunities for professional growth and development.
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Londonderry, United Kingdom Kofax Full timeJob Title: Growth Marketing ManagerTungsten Automation is seeking a seasoned Growth Marketing Manager to lead our global ecommerce operations. As a key member of our marketing team, you will be responsible for developing and executing comprehensive ecommerce marketing campaigns that drive business growth and enhance the checkout user experience.Key...
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