Media Strategy Manager
3 days ago
Weber, a global leader in grilling solutions, seeks a seasoned media professional for the EMEA region.
This role will drive media strategy and campaign success, directly influencing brand equity and business growth.
About Weber-Stephen Products EMEAFounded in 1952 by George Stephen Sr., Weber has revolutionized barbecuing with its iconic kettle barbecue. Since then, we've been empowering grillers worldwide through innovative spirit, quality, and experiences.
About the JobThis position is responsible for developing and implementing media strategies within the EMEA Marketing Leadership team, balancing brand building and sales activation.
- Developing and implementing media strategies across digital, print, TV, and radio channels.
- Collaborating with Country Marketing and Brand Communications teams to ensure media alignment with regional and local marketing objectives.
- Overseeing multi-channel media campaigns, enhancing reach with tailored assets.
- Enhancing campaign performance through pre-testing, in-market optimization, and post-campaign analysis.
- Leading the coordination of marketing dashboards and brand tracking studies to measure effectiveness.
The ideal candidate will have extensive experience in media planning, budgeting, campaign execution, and marketing effectiveness within an international environment.
We offer a competitive salary range of £60,000 - £80,000 per annum, depending on location and experience.
Key Responsibilities- Strong analytical skills and proficiency in MS Office, Google Analytics, META Ads, Google Ads, and DV360.
- Effective problem analysis and proactive action.
- Clear, adaptable communication for varied audiences.
- Collaborative approach to meet shared goals.
- Flexibility to navigate and respond to shifting needs.
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