Digital Marketing Team Lead

3 weeks ago


Windermere, United Kingdom Lakeland Full time

As a Digital Marketing Team Lead at Lakeland, you will be responsible for managing customer acquisition marketing across digital and non-digital channels. With a focus on profitable customer acquisition, you will lead the development and implementation of acquisition marketing plans and KPIs.

The role involves leading digital and non-digital customer acquisition efforts for Lakeland. You will have a strong understanding of digital marketing channels, including paid search, programmatic, affiliates, paid social, and organic search. Experience with Google and Microsoft advertising suites is essential.

You will manage third-party contracts with digital marketing agencies and serve as a key liaison across the wider marketing and commercial team. This includes working closely with Digital Trading, Insight & Customer Marketing, and Brand Marketing teams.

This is a leadership role that requires significant experience in customer acquisition, preferably in a B2C multichannel business with a strong online presence. You must have operational excellence in championing and supporting change in a dynamic business environment.

The ideal candidate will have experience in developing and articulating strategic plans for customer acquisition teams and translating them into executable operational roadmaps. You should also have experience in leading and managing teams to deliver against these plans.

A strong background in digital analytics tools such as Google Analytics 360 and Adobe Analytics is required. Additionally, you should possess strong Excel skills and computer literacy.

This is a senior role within Lakeland's Commercial Team, reporting to the Senior Management. You will be part of a collaborative and supportive team that values innovation and entrepreneurship.

Lakeland offers a competitive salary range of £60,000 - £80,000 per annum, depending on experience. Benefits include 29 days' paid holiday (including bank holidays), discretionary bonus scheme, and group personal pension plan. Generous discounts on Lakeland products are also available.

In this role, you will drive business growth through effective customer acquisition strategies and build strong relationships with stakeholders across the organization. If you are a results-driven professional with a passion for digital marketing, we encourage you to apply for this exciting opportunity.



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