Marketing and Communications Officer

Purpose

This role is responsible for setting and delivering the marketing and communications strategy for

Lakeland Arts. Working closely with the Head of Marketing and Communications, Digital Marketing

Officer, agencies and freelancers, this position suits a collaborative marketer able to develop and

manage a variety of storylines and relationships across teams, with journalists and marketing

partners.

Areas of responsibility include leading on campaign management, email marketing and PR, reaching

new audiences and increasing the number of people who know about Lakeland Arts, visit, engage

with our programme and membership opportunities.

Key Responsibilities

• Work closely with the marketing and communication team to map out and plan an

engaging and relevant programme of multi-channel marketing and communications

campaigns aimed at increasing visitor engagement

• Get to know our existing and potential audiences inside out, and what they want

from Lakeland Arts. Be curious and proactive about ways to grow and reach new

audiences and deepen engagement with existing audiences

• Plan and implement online and offline campaigns

• With our audiences in mind, copywrite and proofread for different communications

channels with a focus on print (posters, leaflets and direct mail), press releases, blog

posts and email

• Plan, coordinate, document and report on multichannel campaigns

• Manage 12 month content calendar for member and enews subscribers. Create and send

communications using Mailchimp. Create reports showing audience engagement.

• Work closely with the Development team on membership communications, creating

enticing content to retain existing members, Patrons and Benefactors, as well as attracting

new stakeholders.

• Work collaboratively with the Curatorial team to develop campaigns which promote and

attract new visitors to arts and culture exhibitions and events.

• Work collaboratively with external contacts including exhibition partners, supporters, and

funders.

• Support the advertising programme by creating and coordinating advertisements

• Proofread and distribute press releases, organise press events and photo calls

• Collate and monitor press cuttings and media coverage

• Compile and distribute press and media engagement reports to feed into overall

marketing monitoring and evaluation to make sure our communications are engaging,

relevant and effective

• Coordinate distribution of print, publicity and tourism materials, ensuring venue digital

and print displays are up to date

• Ensure there are adequate levels of print stock and other marketing materials

• Be a brand guardian for both staff and external audiences

• Work with the Digital Marketing and Communications Coordinator to support creation of

content for, and update, the website (Wordpress)

• Working with the Digital Marketing and Communications Coordinator, support in house

photography and production of digital content for digital channels

• Champion accessible, clear and intelligent communication across all media and digital

platforms to share information with the widest possible audience

• Design basic print and digital assets

• Day-to-day administrative tasks such as customer queries, digital filing, assist with

preparation of presentations and documents, schedule meetings and take minutes

• Work with the Visitor Experience team to coordinate audience research across all venues

• Maintain customer data via CRM in accordance with Data Protection legislation

• Liaise with external designers, photographers, videographers, artists and event

coordinators

• Attend events as required to assist with customer care, press liaison and/or promotional

activity

• Support the organisation’s privacy policy, including coordinating photography

permissions

• Attend in house and external training and skills development sessions on a regular basis

This job description outlines the principal responsibilities and duties of the post holder. It isn’t meant to

be, nor is it, an exhaustive list of specific responsibilities and duties. The post holder will be expected to

undertake any other duties which could reasonably be expected as being within the remit of the post

and which arise out of changes of legislation, regulations, orders, rules and working practices, methods

and procedures and reviews, as directed from time to time.

The post is full time, 37.5 hours per week working predominantly Monday to Friday with occasional

need for evening, weekend, or bank holiday working. As a key member of staff, the post holder will

be required to attend events, particularly those connected with responsibilities of the post. This

role requires frequent travel between Lakeland Arts sites and occasionally further afield.

The annual leave entitlement for this post is 33 working days (made up of 20 statutory days, eight

Public Bank Holidays and 5 contractual days) per annum.

Lakeland Arts offers an auto-enrolment pension scheme as well as a range of benefits including

free entry into a range of partner venues in the UK, free entry into Lakeland Arts venues for

immediate family, discounts in Lakeland Arts shops and cafes.

Lakeland Arts reimburses staff for travel and other expenses within agreed guidelines. The post

holder will be expected to travel efficiently and in a timely manner between Lakeland Arts sites.

Lakeland Arts welcomes applications from people with protected characteristics.

Lakeland Arts offers all employees access to an Employee Assistant Programme as well as Eye Tests

for DSE users.

The post holder is required to carry out their duties in accordance with Lakeland Arts Health and

Safety policies and procedures.

The postholder is required to always have due regard to equal opportunities, and to work in a fair

and reasonable manner towards all people, ensuring service standards are maintained for all

cultures.

Person Specification

Experience

× Experience working in a Marketing

and/or Communications team,

internship or equivalent education or

experience

× Excellent written and verbal skills

× Track record of successfully managing

marketing campaigns, meeting

deadlines and achieving campaign

targets

× Experience of working with a Customer

Relationship Management system

× Previous experience of budget

management

× Campaign reporting experience

× Experience of working in the museums,

cultural heritage or arts sector

× Social media management

× Agency and freelance management

Knowledge

× Keen interest in developing knowledge

in new and emerging arts marketing

trends

× Active interest and understanding of the

Arts and Heritage sector

× Knowledge of audience development

strategies, experience developing

evaluation tools, collating, reporting

and implementing visitor feedback

× Knowledge of data protection

regulations such as GDPR

× Knowledge of trends, techniques and

best practice in the arts and heritage

marketing sector

× Experience with tourist economy,

community, schools and group

marketing in the Lake District

Skills

× Ability to develop and manage marketing

and communications plan and campaigns

× Preparing and presenting a compelling

stories for multi-channel use

× Ability to inspire and engage colleagues

with marketing and communications

content and timelines

× Excellent communication and ability to

promote the vision that generates

enthusiasm and support for Lakeland Arts

× Listening to and engaging effectively with a

wide range of people

× Working proactively with partners and

representatives of other organisations

× Excellent I.T. skills

× Excellent time management skills, with the

ability to juggle competing demands and

deliver to deadlines

Qualities

× Commitment to Equal Opportunities

and Cultural Diversity

× A passion to contribute to Lakeland Arts

vision and strategy

× A collaborative approach and the

ability to work effectively as part of a

team contributing to creating an

inclusive and respectful environment

× Attention to detail

× Able to build good relationships and

work in a supportive manner alongside

colleagues and consultants

× Self-motivated and able and willing to

work as part of a team

× Proven ability to manage own

professional and personal development

and willingness to learn

× An empathy with Lakeland Arts’ mission

and an interest in its exhibitions,

activities and events

Qualifications

× Relevant GCSEs work experience

× Degree, or professional fundraising

qualification

How to apply and the selection process

Please send your CV and cover letter to

jobs@lakelandarts.org.uk. In completing your application, you must tell us how you meet the

essential qualification, experience, skills and qualities outlined in the Person Specification. We’ll

assess how you meet them through the CV and supporting statement and interview. We’ll let you

know if we plan to include a presentation or a skills test if you are invited for interview.

This vacancy closes at 9am on Monday 2 December 2024. Unfortunately, any applications received

after this time won’t be accepted.

Your completed CV and supporting statement should be

returned by one of the following methods:

By email: Please email jobs@lakelandarts.org.uk. Please note that our email servers will not accept

emails larger than 10MB.

By post: Human Resources, Lakeland Arts, Blackwell, The Arts & Crafts House, Bowness-on-

Windermere LA23 3JT.

All email applications will be acknowledged upon receipt.

Interviews will be held between to 9-12 December at one of our museums. You will be notified of

your allocated slot if you are called to interview.