Head of Marketing Strategy
4 weeks ago
Parker Young Recruitment Ltd is seeking a seasoned marketing professional to join their team as Head of Marketing. This is an exciting opportunity to lead the marketing strategy and drive growth for a renowned British brand.
About the RoleThe successful candidate will be responsible for developing and executing innovative marketing strategies to accelerate growth across national and international markets. This will involve leading a young and dynamic marketing team, mentoring and inspiring them to reach new heights of creativity and excellence.
Key Responsibilities- Develop and implement marketing strategies to drive double-digit revenue growth within core national retailers and international markets.
- Build and optimize sales conversion through a robust lead generation, nurture, and sales support engine.
- Grow the corporate gifting sector through targeted marketing campaigns and strategic partnerships.
- Develop and oversee the implementation of marketing plans and 12-month rolling marketing activity plans by sector.
- Lead, manage, and develop a young marketing team comprising 3 direct reports.
- Conduct ongoing market analysis, integrating market research, customer insights, trends, and competitor tracking into the NPD process and marketing campaigns.
- Manage and optimize marketing budgets, forecasts, and marketing team resources.
- Track, analyze, and report on marketing metrics and business KPIs.
- 5+ years of marketing experience with a major brand or high-growth business, spanning marketing strategies and campaigns across retail and digital channels.
- Proven ability to manage multiple high-paced workstreams across diverse activities with tight deliverables.
- Experience with multiple marketing channels, including customer marketing, event management, merchandising, direct-to-consumer marketing, PR, e-commerce, retail, and digital marketing.
- Confident and trustworthy, with excellent communication skills and a talent for delivering results through people.
- Strong analytical approach with the ability to connect and consolidate multiple data sources and insights to drive decision-making.
Parker Young Recruitment Ltd is a leading recruitment agency specializing in marketing and sales recruitment. We pride ourselves on delivering exceptional service and results to our clients and candidates. If you're a motivated and experienced marketing professional looking for a new challenge, we'd love to hear from you.
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