Head of Marketing Strategy

4 weeks ago


Yorkshire, United Kingdom Parker Young Recruitment Ltd Full time
Job Title: Head of Marketing

Parker Young Recruitment Ltd is seeking a seasoned marketing professional to join their team as Head of Marketing. This is an exciting opportunity to lead the marketing strategy and drive growth for a renowned British brand.

About the Role

The successful candidate will be responsible for developing and executing innovative marketing strategies to accelerate growth across national and international markets. This will involve leading a young and dynamic marketing team, mentoring and inspiring them to reach new heights of creativity and excellence.

Key Responsibilities
  • Develop and implement marketing strategies to drive double-digit revenue growth within core national retailers and international markets.
  • Build and optimize sales conversion through a robust lead generation, nurture, and sales support engine.
  • Grow the corporate gifting sector through targeted marketing campaigns and strategic partnerships.
  • Develop and oversee the implementation of marketing plans and 12-month rolling marketing activity plans by sector.
  • Lead, manage, and develop a young marketing team comprising 3 direct reports.
  • Conduct ongoing market analysis, integrating market research, customer insights, trends, and competitor tracking into the NPD process and marketing campaigns.
  • Manage and optimize marketing budgets, forecasts, and marketing team resources.
  • Track, analyze, and report on marketing metrics and business KPIs.
Requirements
  • 5+ years of marketing experience with a major brand or high-growth business, spanning marketing strategies and campaigns across retail and digital channels.
  • Proven ability to manage multiple high-paced workstreams across diverse activities with tight deliverables.
  • Experience with multiple marketing channels, including customer marketing, event management, merchandising, direct-to-consumer marketing, PR, e-commerce, retail, and digital marketing.
  • Confident and trustworthy, with excellent communication skills and a talent for delivering results through people.
  • Strong analytical approach with the ability to connect and consolidate multiple data sources and insights to drive decision-making.
About Parker Young Recruitment Ltd

Parker Young Recruitment Ltd is a leading recruitment agency specializing in marketing and sales recruitment. We pride ourselves on delivering exceptional service and results to our clients and candidates. If you're a motivated and experienced marketing professional looking for a new challenge, we'd love to hear from you.


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