Strategic CRM Director
3 weeks ago
The right candidate for this role at Talent Guardian will be a skilled CRM Lead, responsible for leading the development of a comprehensive CRM strategy that bolsters customer retention, loyalty, and increases lifetime value.
The Mission:- Strategic Architect: Develop a CRM strategy that drives customer engagement and retention.
- Data Commander: Analyze customer behavior and create personalized, data-driven campaigns across email, SMS, and loyalty platforms.
- Automation Specialist: Design automated workflows for onboarding, re-engagement, win-back, and loyalty campaigns.
- Tactical Analyst: Track and measure CRM performance metrics, ensuring continuous improvement.
- Optimization Expert: Refine campaigns through A/B testing and data analysis.
- Data Guardian: Uphold data accuracy and ensure compliance with GDPR.
- Cross-Team Collaborator: Align CRM efforts with broader business objectives.
Required Capabilities:
- Experience: At least 3-5 years in CRM, email marketing, or a related field.
- Technical Mastery: Proficiency in platforms like Klaviyo, BI/Data stacks, and loyalty apps.
- Analytical Precision: Ability to extract insights and drive strategic decisions.
- Operational Excellence: Skilled in juggling multiple projects and maintaining flawless execution.
What They Offer:
- Competitive salary and pension scheme.
- Exclusive clothing and staff discount allowance.
- Generous holiday scheme.
- Hybrid working scheme.
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