Head of Audience Development Specialist

2 weeks ago


Bath, Bath and North East Somerset, United Kingdom Future Full time
About the Role

We're seeking an experienced Content Strategy and SEO expert to lead our Lifestyle and Homes Audience team at Future. As Head of Audience Development, you'll play a key role in shaping our content strategy, driving traffic and revenue growth, and collaborating with our editorial leads to achieve our ambitious goals.

Key Responsibilities
  • Develop and implement a comprehensive content strategy to drive audience growth and engagement
  • Collaborate with editorial leads to shape content plans, achieve traffic and revenue targets, and forecast growth trajectories
  • Manage a team of 3 Audience experts, providing guidance and support to help editors choose the right topics and content to update
  • Work closely with our Lifestyle Managing Director and Global Brand Director to grow organic audiences, assess investment opportunities, and innovate new tools and ways of working
  • Support our Audience Director in leading a team of 20 Audience experts to develop new strategies and tools
Requirements
  • Proven experience in SEO within a content/publishing environment
  • Experience managing a team and providing guidance and support to junior members
  • Strong research and data skills, with the ability to train junior team members on data fluency
  • Understanding of affiliate or eCommerce content strategies
  • Fluency with a range of SEO, analytics, and social media tools, with the ability to train junior team members
  • Passion for our core topics of homes, interior design, fashion, and beauty
What We Offer

We offer a range of benefits, including unlimited holiday, a share in our success through our profit pool bonus scheme, and opportunities for professional development and growth. Our culture is underpinned by our values of respect, fairness, and inclusivity, and we're committed to creating a positive and supportive work environment.

We're an equal opportunity employer and welcome applications from diverse candidates. If you need any reasonable adjustments made during the recruitment process, please let us know.



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