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E-commerce Sales Manager

2 months ago

Manchester, United Kingdom Flora & Curl Full time

About Flora & Curl

Flora & Curl is a leading haircare brand dedicated to empowering customers to achieve healthy and radiant textured hair. Our mission is to put the care back in hair care, using plant-powered, botanical solutions that are rooted in science and backed by nature.

We've received outstanding testimonials from customers who have achieved remarkable results with our products. Our commitment to quality and customer satisfaction has enabled us to ship to over 80 countries worldwide, including major markets in Europe.

Job Overview

We are seeking an experienced E-commerce Sales Manager to join our team and drive growth in our online sales channels. As a key member of our e-commerce team, you will be responsible for managing our Shopify platform, optimizing customer experience, and developing strategies to increase sales and revenue.

Key Responsibilities

  • Web Product Management
    • Set up and maintain new product lines and product catalogues
    • Manage product launch calendars and ensure timely product additions
    • Ensure accurate and up-to-date product information and organized product listing categories
  • Web Content Management
    • Curate and manage digital assets for our webshops
    • Manage on-site visual merchandising to create a consistent customer experience
    • Develop and execute digital marketing and promotional activities
    • Collaborate with the marketing team to update content in line with marketing activities
    • Work with the in-house design team to create content briefs and provide direction on needs
    • Ensure content is on-brand and optimized for digital performance
    • Monitor sales and review sales reports to make recommendations
    • Update content on web sites, including banners, squares, USPs, product descriptions, category headers, etc.
    • Deliver best-in-class customer experience by partnering with the customer care team to brief, create copy, and build engaging product pages
    • Support the team in developing the websites in collaboration with our web developer
    • Manage all apps, reviews, and customer feedback
    • Daily web shop optimization, bug fixes, error spotting, and troubleshooting with relevant third-party support teams
  • Web Analytics
    • Analyze and review daily, weekly, monthly, and yearly sales and product performance reporting
    • Monitor key site metrics, including GP, Conversion Rate, Bounce Rate, AOV, Exit Rates, Traffic (new and returning), etc.
    • Use data analysis and insight to support the e-commerce strategy and provide ideas for improvement
  • Web Sales
    • Set sales goals and targets for our e-commerce platforms
    • Develop and execute comprehensive e-commerce sales and marketing strategies to drive customer acquisition, sales, engagement, and retention
    • Analyze and optimize various e-commerce strategies through data-driven insights and A/B testing to maximize ROI
    • Support the planning and implementation of multi-channel marketing campaigns to increase growth through various channels, including email marketing, ad management, subscriptions, reviews, loyalty, and SEO
    • Develop the internationalization strategy, identifying the next markets to enter
    • Establish new ways to acquire customers and subsequent customer management for retention
  • Key Measures and Targets
    • CRM readiness: Ensure the CRM system is optimized, including customer email journeys
    • Site visits: Drive traffic to our website
    • User acquisition and retention: Increase our user base and keep them engaged
    • PPC cost effectiveness: Optimize paid advertising spend

Required Experience

  • 4+ years of experience using the Shopify platform (Shopify Plus is a bonus) and Shopify apps
  • Experience in e-commerce sales development
  • Beauty (skincare, makeup, or haircare) e-commerce management
  • Understanding of brand aesthetics, imagery, and graphic design
  • Demonstrated experience in website content updates
  • A good knowledge of e-commerce and sales conversion best practices is advantageous

Beneficial Knowledge and Experience

  • Google and Facebook Ads
  • Klaviyo
  • Working with external advertising agencies
  • Product copywriting
  • SEO
  • Google Analytics
  • Graphic design
  • Basic knowledge of HTML
  • Website internationalization: localized currency, translation, multi-currency
  • Multi-lingual

Skills and Qualities

  • Strategic thinker: Capable of developing a growth marketing strategy that aligns with business goals
  • Experienced digital marketer: Skilled in creating, analyzing, and iteratively improving digital marketing campaigns
  • Analytical and reflective: Embrace a test-and-learn mentality, using data to drive decisions
  • Effective written communication: Strong writing skills for crafting compelling content
  • Budget management: Familiarity with budgeting and cost-effective marketing practices
  • CRM proficiency: Ideally experienced with CRM systems (such as Braze)
  • Email expertise: Ability to ideate and copywrite engaging emails using pre-designed components
  • Collaborative and innovative: Work well within a team and bring fresh ideas
  • Flexible and goal-oriented: Willing to adapt to achieve team objectives