Retail Marketing Strategist
2 days ago
At Lansdowne Place, we are seeking a highly skilled and experienced Retail Marketing Strategist to join our team. As a key member of our marketing team, you will be responsible for developing and executing strategic marketing plans that drive sales, traffic, and market share.
Key Responsibilities:
- Develop and execute quarterly marketing plans aligned with corporate objectives, encompassing platform programs and supporting financial goals;
- Leverage data to gain insights into customer and retailer trends, formulating effective marketing strategies focused on driving sales, traffic, and market share;
- Assist the Specialty Leasing team on revenue-generating initiatives by leveraging mall assets, media, and programming to achieve financial sales targets;
- Build relationships and partner with retailers to design strategic marketing programs that drive retailer growth through targeted awareness, brand integrity, and sales enhancements;
- Track program outcomes and provide post-program analysis to aid future quarterly and annual marketing plans, setting and ensuring KPIs are met;
- Manage the operation, administration, and promotion of the Primaris Gift Card Program and Guest Services team (where applicable);
- Conduct annual performance reviews, coach direct reports, participate in hiring/onboarding, and consistently motivate, guide, and evaluate employees to enhance satisfaction, stability, and productivity;
Requirements:
- Bachelor's Degree/Diploma in Business, Marketing, Sales, Advertising, or related field required;
- Minimum 5 years' experience in strategic marketing, sales, sponsorship, or related area (event management considered an asset);
- Minimum 3 years supervising, coaching, and mentoring direct reports;
- Expertise in retail management, marketing, advertising, and media;
- Proficiency in social media, Canva, Microsoft Office (incl. Excel) and Adobe;
Salary Range: $70,000 - $90,000 per year, depending on experience.
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