Digital Marketing Strategist
17 hours ago
About the Role:
We are seeking a talented Digital Marketing Strategist to join our team at Interaction - Huntingdon. This exciting opportunity will see you take on a Performance Marketing Lead role, driving results through paid social campaigns.
Key Responsibilities:
- Campaign Strategy & Execution: Develop and implement high-performing paid social campaigns tailored to meet business goals and deliver measurable results.
- Paid Media Management: Lead and optimize campaigns across platforms like Facebook Ads, Instagram, TikTok, and YouTube, ensuring campaigns exceed expectations.
- Budget Management: Allocate and optimize advertising budgets to achieve the best ROI and ensure cost-effective, high-performing campaigns.
- Data-Driven Optimization: Use performance metrics to continuously monitor and optimize campaigns, improving click-through rates, conversion rates, and overall ROI.
- Full Campaign Ownership: Manage campaigns from start to finish-setting up, launching, monitoring, and reporting.
- Organic Strategy Development: Create content plans that support and enhance paid campaigns, building communities and strengthening brand presence.
- Collaboration & Creativity: Work closely with the creative team to develop compelling visuals and high-quality content for social platforms.
- Performance Reporting: Provide clients with actionable insights by translating campaign data into clear reports that highlight successes and opportunities for improvement.
What You'll Bring:
- Experience in Performance Marketing: At least 3-4 years of experience in paid social media or digital marketing.
- Expertise in Paid Social Platforms: Strong knowledge of Facebook Ads Manager, Instagram, TikTok, and YouTube. Experience with tools like Hootsuite or Sprout Social is a plus.
- Analytical Skills: Ability to interpret campaign data and adjust strategies to improve performance.
- Creative Thinking: Ability to combine data-driven insights with creative ideas to deliver successful campaigns.
- Bonus Points: Experience in video production and editing to enhance content creation.
- Commercial Acumen: Confident in managing budgets and delivering measurable ROI.
- Collaborative Spirit: A team player who thrives in a dynamic, cross-functional environment.
Why Work with Us?
This is an excellent opportunity to grow and develop your career in a creative, results-driven marketing team. You will work with talented colleagues on exciting campaigns for a wide range of clients, with plenty of opportunities for personal and professional growth.
Benefits:
- Casual dress
- Company events
- Company pension
- Discounted or free food
- Free parking
Estimated Salary: £55,000 - £65,000 per annum, depending on experience.
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