Digital Marketing Strategist

17 hours ago


Peterborough, Peterborough, United Kingdom Interaction - Huntingdon Full time

About the Role:

We are seeking a talented Digital Marketing Strategist to join our team at Interaction - Huntingdon. This exciting opportunity will see you take on a Performance Marketing Lead role, driving results through paid social campaigns.

Key Responsibilities:

  • Campaign Strategy & Execution: Develop and implement high-performing paid social campaigns tailored to meet business goals and deliver measurable results.
  • Paid Media Management: Lead and optimize campaigns across platforms like Facebook Ads, Instagram, TikTok, and YouTube, ensuring campaigns exceed expectations.
  • Budget Management: Allocate and optimize advertising budgets to achieve the best ROI and ensure cost-effective, high-performing campaigns.
  • Data-Driven Optimization: Use performance metrics to continuously monitor and optimize campaigns, improving click-through rates, conversion rates, and overall ROI.
  • Full Campaign Ownership: Manage campaigns from start to finish-setting up, launching, monitoring, and reporting.
  • Organic Strategy Development: Create content plans that support and enhance paid campaigns, building communities and strengthening brand presence.
  • Collaboration & Creativity: Work closely with the creative team to develop compelling visuals and high-quality content for social platforms.
  • Performance Reporting: Provide clients with actionable insights by translating campaign data into clear reports that highlight successes and opportunities for improvement.

What You'll Bring:

  • Experience in Performance Marketing: At least 3-4 years of experience in paid social media or digital marketing.
  • Expertise in Paid Social Platforms: Strong knowledge of Facebook Ads Manager, Instagram, TikTok, and YouTube. Experience with tools like Hootsuite or Sprout Social is a plus.
  • Analytical Skills: Ability to interpret campaign data and adjust strategies to improve performance.
  • Creative Thinking: Ability to combine data-driven insights with creative ideas to deliver successful campaigns.
  • Bonus Points: Experience in video production and editing to enhance content creation.
  • Commercial Acumen: Confident in managing budgets and delivering measurable ROI.
  • Collaborative Spirit: A team player who thrives in a dynamic, cross-functional environment.

Why Work with Us?

This is an excellent opportunity to grow and develop your career in a creative, results-driven marketing team. You will work with talented colleagues on exciting campaigns for a wide range of clients, with plenty of opportunities for personal and professional growth.

Benefits:

  • Casual dress
  • Company events
  • Company pension
  • Discounted or free food
  • Free parking

Estimated Salary: £55,000 - £65,000 per annum, depending on experience.



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