Paid Media Specialist
1 week ago
As a Paid Media Specialist - B2B Funnel at Talent Hub Resourcing Solutions Ltd, you will be responsible for developing and executing a comprehensive Paid Media strategy.
You will have experience in Paid Media, specifically PPC, Display and Paid Social, and be able to manage and optimise all Paid Media campaigns.
You will collaborate with the website and content manager to ensure messaging and branding across all digital touch-points and monitor and analyse campaign performance data to identify trends, insights, and opportunities for optimisation.
Key Responsibilities:
- Develop and execute a comprehensive Paid Media strategy.
- Manage and optimise all Paid Media campaigns.
- Collaborate with the website and content manager to ensure messaging and branding across all digital touch-points.
- Monitor and analyse campaign performance data to identify trends, insights, and opportunities for optimisation.
- Conduct A/B testing to improve ad creative, targeting, and overall campaign performance.
- Prepare and present regular reports on campaign performance, insights, and recommendations to stakeholders.
Requirements:
- Agency side or in-house (technical delivery) hands-on experience of campaign set up and optimisation of campaigns across PPC, Display as well as Paid Social.
- Paid Media experience from B2B sector, ideally SaaS or Tech with a lead generation focus.
- Experience in B2B funnel Demand Generation.
- Experience of budget management, reporting and analysis.
- Experience of knowledge of HubSpot would be useful but not essential.
- Proven skills in using Google Analytics, Google Ads, plus other digital tools and platforms.
- An eye for design, with experience of briefing designers on digital marketing assets.
Benefits:
- Excellent benefits package.
- Fantastic holidays and flexible bank holidays.
- Work life balance.
- Opportunity for brilliant development within the company.
Salary circa £55,000 - £60,000.
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