Paid Media Campaign Specialist
6 days ago
Fussy is a pioneering eco-friendly personal care brand on a mission to banish single-use plastic from the bathroom. We're seeking a highly skilled Paid Media Campaign Specialist to join our team and help drive our growth through innovative paid media strategies.
In this role, you will be responsible for developing and executing paid media campaigns across multiple platforms, analyzing performance data, and providing actionable insights to inform future ad optimizations.
You will work closely with our cross-functional teams to ensure seamless execution and maximize campaign effectiveness. This is an excellent opportunity to join a dynamic and growing company that is passionate about creating eco-friendly personal care products.
Key Responsibilities:- Develop and execute comprehensive paid media strategies across multiple platforms, including Meta, TikTok, Google, and Amazon.
- Create engaging ad copy and visuals that resonate with our target audience and drive conversions.
- Analyze campaign performance data and provide actionable insights to inform future ad optimizations.
We offer a competitive salary of £35-£40k depending on experience, plus a range of benefits including flexible working hours, regular team socials, and a generous holiday allowance.
Requirements:- 3+ years of experience in a creative or strategic role, preferably in DTC, FMCG, or start-up environments.
- Proven track record of success in paid advertising, including A/B testing and data-driven creative optimization.
- Excellent project management and multitasking abilities, with a focus on delivering high-quality results under tight deadlines.
- Strong understanding of consumer psychology, advertising trends, and audience resonance.
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