Customer Marketing Lead

4 weeks ago

Ledbury, United Kingdom Reed Full time

Reed is seeking a Customer Marketing Manager to drive long-term brand growth for their Grocery & Convenience business. This role involves creating effective and industry-leading customer marketing programmes for two of their esteemed alcohol brands. With a retail sales value of £200m across the UK Off & On-Trade channels, this is an exceptional opportunity for a marketing professional to advance their career in the drinks industry.

Key Responsibilities:
  • Lead the development and implementation of annual customer marketing plans for the UK Grocery & Convenience channel, ensuring alignment with brand and channel strategies.
  • Collaborate with marketing partners and agencies to deliver best-in-class activity, including retailer media, e-commerce, and POS.
  • Support the sales teams by developing strategic partnerships and presenting marketing plans with creativity and impact.
  • Manage the full mix of in-channel marketing activity, ensuring brand visibility and availability.
  • Work with the Brand and Artwork Teams to develop creative assets for channel POS in line with brand guidelines.
  • Evaluate marketing activity to understand ROI and inform future planning.
  • Communicate activity plans to the commercial team and business engagingly and timely.
  • Manage annual investment forecasting and provide accurate quarterly spend estimates.
Requirements:
  • 5+ years' experience in customer marketing within the FMCG industry, ideally in Grocery & Convenience channels.
  • Excellent written, communication, and presentation skills.
  • Self-starter with the ability to organise and prioritise multiple tasks effectively.
  • Demonstrated leadership, teamwork, and analytical skills.
  • Strategic thinker and problem solver with a proactive and creative approach.
  • Adaptable and enthusiastic about working in a fast-paced and dynamic environment.
  • Strong collaboration skills and the ability to communicate well with others.
Benefits:
  • 25 days holiday plus bank holidays, Private Health Insurance with Bupa, Corporate Healthcare Cash plan – Level 1 cover, Share Scheme, Discretionary Bonus Scheme, Pension – 5% Employee, 3% Employer (increasing with length of service), On-site discount, On-site gym, On-site parking.

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