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Digital Marketing Strategist

2 months ago

Nuneaton, Warwickshire, United Kingdom Lorien Full time £50,000
About Lorien

Lorien is a leading company in the e-commerce and retail industry, dedicated to delivering exceptional online experiences to its customers.

Job Description

We are seeking a highly skilled and experienced Digital Marketing Strategist to join our team and drive our online presence forward.

  • Develop and Execute Comprehensive Digital Marketing Strategies
    • Design and implement effective digital marketing campaigns across various channels, including search engine optimization (SEO), pay-per-click (PPC), email marketing, and affiliate marketing.
    • Manage and optimize performance marketing campaigns to ensure maximum return on investment (ROI).
  • Lead SEO Efforts
    • Improve organic search rankings and drive traffic to our website through strategic SEO efforts.
  • Oversee PPC Campaigns
    • Ensure efficient budget allocation and performance tracking for PPC campaigns.
  • Design and Implement Effective Email Marketing Campaigns
    • Engage and retain customers through targeted and personalized email marketing campaigns.
  • Manage Affiliate Marketing Programs
    • Expand our reach and boost sales through strategic affiliate marketing partnerships.
  • Plan, Execute, and Monitor Digital Marketing Campaigns
    • Develop and implement comprehensive digital marketing strategies to achieve business goals.
  • Analyze Campaign Performance Data
    • Identify trends, insights, and areas for improvement through data analysis.
  • Collaborate with Cross-Functional Teams
    • Align marketing strategies with business objectives through effective collaboration with cross-functional teams.

Requirements

  • Proven experience in digital marketing with a focus on performance marketing, SEO, PPC, email marketing, affiliates, and campaign management.
  • Strong analytical skills with the ability to interpret data and make data-driven decisions.
  • Excellent project management skills with the ability to manage multiple campaigns simultaneously.
  • Creative thinker with a strategic mindset and a passion for staying ahead of industry trends.

What We Offer

  • Competitive salary of £50,000 per annum.
  • Flexible hybrid working arrangements.
  • Continuous professional development and growth opportunities.
  • A supportive and inclusive company culture.