Customer Lifecycle Marketing Automation Specialist

1 week ago

Hemel Hempstead, Hertfordshire, United Kingdom Haven Holidays Full time
Customer Lifecycle Marketing Automation Manager

At Haven Holidays, we're seeking a skilled Customer Lifecycle Marketing Automation Manager to drive automation and incremental revenue, as well as an enhanced customer experience. This role demands technical expertise, project management proficiency, and CRM best practice knowledge.

Your key responsibilities will include developing and building our new Bloomreach environment, leading the build & development of visually appealing and responsive marketing emails, SMS, App Push campaigns, including implementing dynamic elements, and acting as the technical lead on CRM automation across workflows, process, campaigns, cart abandonment etc.

What we're looking for in a candidate:
- Proven experience in the technical elements of CRM - building and deploying emails
- Experience of implementing advanced email automation workflows based on customer behaviour and preferences
- Deep understanding of email service provider platform management and operations
- Experience of building emails using some or all of the following: HTML, CSS, PHP, AMP Script
- Demonstrated experience of building personalised communications within an ESP

What's in it for you?
- Holiday allowance that rises with service, plus a 'Holiday Buy Scheme'
- Annual bonus
- 20% discount on both Haven and Warner Hotels holiday for you, family and friends
- Comprehensive wellbeing support
- Access to the Bourne Leisure corporate box at the O2 Arena, London
- Exclusive discounts with corporate partners
- Exciting career pathways, including Learning and Development opportunities such as Apprenticeships and Degrees

We're part of an award-winning Bourne Leisure family, which includes Haven & Warner Hotels. We have 9,000 fantastic team members and 39 beautiful seaside locations and our HQ based in Hemel Hempstead.

What's it like to work with us?
Working with us is ultimately defined by our exceptional people and teams. At Haven, we take pride in our Breath of Fresh Air culture, which focuses on valuing and supporting every team member. We prioritise openness and transparency in our interactions allowing our team members to be their authentic selves.
We operate a hybrid working model, meaning 50% of your working week will be spent at the office, occasionally on Park, or at external events.

Diversity, equity, and inclusion are at the heart of who we are and what we do. Our commitment to these values is unwavering and they are central to our mission. We encourage applications from all backgrounds, communities and industries and we are happy to discuss any reasonable adjustments or flexibility that you may require, including whether a role can be part-time or a job-share.

If you require any assistance or reasonable adjustments while applying, please don't hesitate to reach out to us at resourcingteam@bourne-leisure.co.uk.

We genuinely care about every candidate's experience during the recruitment process and are here to provide support where we can.

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