Senior Research Strategist for Market Insights
2 weeks ago
This is a 12-month fixed-term contract role to cover maternity leave. As a Senior Research Strategist, you will play a crucial part in garnering insights from in-depth research techniques into consumer behaviour, brands, categories, markets, trends, and innovation.
Key responsibilities include leading large-scale multimarket quantitative and qualitative research approaches, applying the right methodology to achieve specific research objectives, and working across multiple data sources to synthesise and triangulate key messages.
Key Skills and Qualifications- Experience leading market research services for all agency clients, including marketing research, media research, and consumer analysis.
- Mastery of survey theory and hands-on experience using well-known survey and analysis tools such as Q, SPSS Qualtrics, MarketSight, etc.
- Ability to work with multiple data sources, including TGI, GWI, Similar Web, Search and Social, sales data, CRM data, and UX experience.
At ENGINEERINGUK, we strive to deliver on our promise of 'better decisions, faster' for our clients, partners, and team members every day. Our business involves staging experiences for consumers who have more choice and less attention than ever before. Empathy is essential to see the world through the eyes of the consumer, recognise the needs of our clients, and identify aspirations of our talent. To help navigate the road to a 'new normal', learning from, and acting upon data signals at scale and speed is crucial.
We value diversity, equity, and inclusion at OMG and aim to be an agency where difference is valued and everyone can thrive in a culture of equality, inclusion, and belonging.
Salary InformationThe estimated salary for this role is between £80,000 - £110,000 per annum, depending on experience and qualifications.
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