Marketing Insights Strategist
7 days ago
Cranberry Panda is a fast-growing eCommerce platform disrupting the energy and renewables sector.
Role SummaryWe are seeking an experienced Marketing Insights Strategist to play a key role in driving business performance by delivering actionable insights across marketing, product development, and other areas.
This position will involve leading consumer, market & marketing insights for the business, developing and delivering insights on customer profiles, purchase drivers, and campaign performance, managing third-party insight sources, and ensuring data integrity.
Main Responsibilities- Lead consumer, market & marketing insights for the business
- Develop and deliver insights on customer profiles, purchase drivers, and campaign performance
- Manage third-party insight sources and ensure data integrity
- Take briefs from various departments and prioritise stakeholder needs
- Commission external agencies to support insight generation
- Build dashboards for ongoing reporting and make strategic recommendations
- 8+ years' experience in a similar role
- Strong analytical, presentation, and communication skills
- Experience with tools like Adobe Analytics, Datorama, Adalyser, etc.
- Ability to work independently and collaborate across teams
- Experience in multi-category eCommerce or research agencies
- Experience working with marketing & product teams
The ideal candidate will have a strong background in marketing insights, with experience in leading consumer, market, and marketing insights for a business. They will be able to develop and deliver insights on customer profiles, purchase drivers, and campaign performance, and manage third-party insight sources to ensure data integrity.
The salary for this role is estimated to be around £75,000 - £90,000 per annum, based on industry standards and location. However, we do not disclose actual salaries.
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