Paid Media Strategist

3 days ago


Manchester, United Kingdom KnoWho Full time
Campaign Manager Job Summary

KnoWho is looking for a highly skilled Campaign Manager to lead our paid media strategy and drive results through data-driven decision making.

The ideal candidate will have a strong background in digital marketing and experience managing PPC campaigns across key platforms.

Salary: £32,000 - £37,000 per annum.

Key Responsibilities:
  • Design, launch, and optimise PPC campaigns across key platforms, with a primary focus on Google Ads and LinkedIn, to meet client-specific KPIs and achieve measurable results.
  • Strategically manage client budgets, ensuring efficient allocation across campaigns to maximize ROI while minimizing cost-per-click (CPC) and cost-per-acquisition (CPA).
  • Analyse campaign performance in depth, using data-driven insights to make informed decisions. Regularly test ad copy, audience targeting, and bidding strategies to improve outcomes.
  • Lead the agency's paid media strategy, playing a pivotal role in driving lead generation and contributing to the long-term growth of the sales pipeline.
  • Develop and deliver comprehensive quarterly reports for clients, highlighting actionable insights and growth opportunities in a visually appealing and easy-to-understand format.
  • Engage with clients directly, with the support of the client services team, to present campaign performance, share recommendations, and address queries.
  • Contribute to 12-month marketing strategies, leveraging expertise in paid media platforms to add value to long-term client plans and align with broader business goals.
  • Support agency pitches by presenting innovative and impactful paid media solutions tailored to the growth objectives of B2B businesses.
Benefits
  • Be part of a dynamic, creative, and forward-thinking agency.
  • Work on exciting projects for a diverse range of B2B clients.
  • Enjoy a supportive environment with opportunities for growth and development.


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