Marketing Strategy Executive
3 days ago
We are Vertical Advantage, a dynamic company in the food industry, seeking a talented Senior Brand Manager to lead the development and execution of comprehensive marketing plans for key brands. This role offers a unique opportunity to build and develop brand equity through innovative marketing strategies.
About the Role:
In this role, you will be responsible for developing and executing annual and long-term marketing plans, incorporating market insights and sales data to drive growth. You will also oversee the launch of new products and brand renovations, from concept to execution, ensuring seamless collaboration with cross-functional teams.
Responsibilities:
- Strategic Planning: Develop and execute comprehensive marketing plans, incorporating market insights and sales data to drive growth.
- Innovation Management: Oversee the launch of new products and brand renovations, from concept to execution.
- Communication Strategy: Design and implement communication campaigns that resonate with consumers.
- Agency Management: Manage relationships with third-party agencies, overseeing the packaging design process.
- Performance Analysis: Analyze brand sales, financial data, and market trends to identify opportunities for growth.
Requirements:
- Experience in FMCG marketing, preferably within the food sector.
- Proven track record in leading successful brand launches and NPD projects.
- Strong analytical skills, with the ability to extract insights from data and communicate effectively with stakeholders.
- Excellent communication and presentation skills, with the ability to engage and influence key stakeholders.
- A proactive and dynamic individual, with the ability to manage multiple projects in a fast-paced environment.
Salary Range: $80,000 - $110,000 per annum, depending on experience.
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