Marketing Director
2 days ago
We are seeking a highly skilled Marketing Director to join our team at Vertical Advantage. As a key member of our marketing team, you will be responsible for leading the development and execution of comprehensive marketing plans for our assigned brands.
About the Role:
- Lead the strategic planning process for multiple brands, encompassing annual and long-term strategies.
- Drive innovation projects, overseeing the launch of new products and brand renovations from concept to execution.
- Develop and implement communication strategies, execute marketing campaigns, and measure their performance.
- Manage relationships with third-party agencies and oversee the packaging design process.
- Analyse brand sales, financial data, and market insights to track performance and identify growth opportunities.
- Collaborate with commercial teams to create impactful in-store marketing initiatives.
Requirements:
- Experience in FMCG marketing, ideally within the food sector.
- Proven track record in leading new product development (NPD) and successful brand launches.
- Strong analytical skills with the ability to extract insights from data and communicate effectively with stakeholders.
- Excellent communication and presentation skills, with the capability to engage and influence key stakeholders.
- A proactive and dynamic individual with the ability to manage multiple projects in a fast-paced environment.
- The ideal candidate will have knowledge of French, although it is not essential.
Salary Information: The estimated salary for this position is between $100,000 - $120,000 per year, depending on experience.
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