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Digital Marketing Manager

2 months ago

Poole, Poole, United Kingdom Muc-Off Full time
About Muc-Off

Muc-Off is a leading supplier of specialist cycling cleaning and maintenance products in the UK, with a rapidly growing presence in European, Asian, and North American markets.

Job Description

We are seeking an experienced Digital Marketing and CRM Manager to join our team at our Head Office in Poole, Dorset. As a key member of our digital business, you will be responsible for driving traffic management of digital marketing activities on Muc- and EU/US websites.

Key Responsibilities
  • Develop and implement a digital, consumer-focused CRM strategy globally to reduce acquisition costs and work our existing customer base harder.
  • Create database-building campaigns, working closely with our marketing department.
  • Implement regional and category segmentation for our consumer database and roll out compelling automations based on data patterns.
  • Manage our performance marketing agency, setting targets and scrutinising the performance of our paid channels including Meta, Google, TikTok, and Microsoft.
  • Lead and report on SEO activities globally, exploiting long-term opportunities via onsite optimisation and close collaboration with our PR team for outreach activity.
  • Identify and implement new and emerging digital revenue streams, such as TikTok shop, social commerce, and subscriptions.
  • Oversee all creative implementation, setting briefs for design and content teams.
  • Lead on the running of our community-loyalty programme, helping our fans create compelling UGC and working it back into outreach ads.
  • Lead and conduct experiments to enrich our knowledge through data, be that on email marketing creatives, PPC ad copy, or Instagram Reel creative.
Requirements
  • An experienced digital leader with extensive experience in digital marketing acquisition and retention strategy.
  • The ability to influence and drive the digital agenda is paramount amongst design, content, marketing, and sales functions.
  • Extensive experience managing external agencies and tools of the trade such as Shopify, Klaviyo, Dot Digital, flows, automations, Google marketing tools.
  • Digital Leadership Experience from strategy to people.
  • Expert Knowledge of consumer CRM and Email marketing strategies including automations or flows.
  • Experience of product and service launches and management.
  • Experience building and scaling a team to meet global demand.
  • Very strong digital marketing knowledge from SEO to PPC and UGC to CRM.
  • Proven Experience leading on-site SEO initiatives ultimately building a strategy and reporting on success.
  • Experience in content reporting including KPI measurement and CRO recommendations.
  • Expert knowledge of the marketing funnel and ad creative design for the right audience at the right stage.
  • Experience of digital marketing attribution.
  • Experience of Dot Digital and/or Klaviyo or similar.
  • SEO knowledge both on and off site.
What We Offer
  • 33 days holiday, inclusive of UK bank holidays, increasing with length of service.
  • Hybrid Working – 3 days in the office and 2 working from home (currently).
  • Early finish on a Friday (unless pre-agreed to cover chat).
  • Employee Assistance Programme.
  • Eye Care Voucher Scheme.
  • Cycle to Work Scheme.
  • Fresh fruit and biscuits each day.
  • Chill out areas, showers, and a secure area to store your bike.
  • Pension contributions.
  • An awesome opportunity to work with a local and widely recognised Brand.
  • A cool, casual, energetic, and fully branded-up working environment where staff indulge their passions for cycling and fitness.
  • Excellent staff discount on Muc-Off products.
  • Brilliant social events.