European Distribution Sales Specialist

2 months ago


London, Greater London, United Kingdom synthomer Full time

About Synthomer

Synthomer is a leading global company in the field of sustainable polymer solutions. As a world-renowned supplier of water-based polymers, we have a strong presence in various markets. Our innovative products help customers create new products and enhance the performance of existing ones in industries such as coatings, construction, adhesives, textiles, paper, and nitrile medical gloves.

Our Growth Strategy

We have expanded our global manufacturing network through strategic acquisitions, such as Eastman Adhesive Resins and Omnova Solutions. This has enabled us to offer a broader product portfolio and strengthen our geographical presence, allowing us to better serve over 6,000 customers worldwide. Our operational headquarters is located in London, UK, and we provide customer-focused services from regional centers in Harlow, UK; Marl, Germany; Kuala Lumpur, Malaysia; and Beachwood, Ohio, USA.

The Role

We are seeking a highly skilled Distribution Sales Specialist to support business growth through the distribution channel in Europe. The successful candidate will work closely with the European Distribution Manager to manage sales through our network of distribution partners. This role will have direct responsibility for a number of distribution partners in the region.

Main Accountabilities:

  • Lead sales activities for responsible accounts, including pricing, setting growth targets, growing opportunity pipeline, and ensuring our distributors meet budget targets.
  • Joint visits with distributors to end customers to support business growth.
  • Attend relevant trade shows, conferences, and seminars representing both Synthomer and distribution partners.
  • Hold quarterly review sessions with each responsible distributor to establish an action plan for the following quarters.
  • Ensure Key Performance Indicators (KPIs) are set for all distributors and track performance against these metrics. Identify any gaps in the European distribution network and rectify them.
  • Adhere to Synthomer's distribution governance and best practices, ensuring all distributors perform well against these standards.
  • Support the interviewing process for new distribution candidates and ensure all current distributors meet our rating criteria.
  • Collaborate with the Head of Global Distribution to analyze global distribution performance monthly, comparing it to forecast and budget to highlight any gaps and business losses. Prepare reports, budgets, and ensure proper record-keeping practices to measure productivity or goal achievement or identify areas for improvement for each distribution partner.
  • Prepare a monthly report with the European Distribution Manager to report distributor performance back to the Coatings and Construction Solutions business unit.
  • Ensure up-to-date information in the CRM database for all European distributors, including writing visit reports, managing the opportunity pipeline, and ensuring data relevance.

Person Specification:

  • A minimum of 3 years of experience, ideally within the Specialty Chemicals space, with some experience managing distributors being desirable.
  • Experience managing accounts to grow business profitability.
  • Previous success in driving growth directly or through a distribution network.
  • Demonstrated success in creating and executing a structured growth plan, identifying clear objectives and resources needed for success.
  • Proven ability to marshal resources to support customers/distributors.
  • Strong business/financial acumen and advanced negotiation skills.
  • 40% travel within Europe.


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