Digital Transformation Manager
4 weeks ago
At Match Digital, we're on a mission to connect talented individuals with businesses in the digital, tech, media, and marcomms industries.
We're looking for an experienced Optimisation Manager to join our team and play a key role in our client's digital transformation journey.
About the RoleThis is a unique opportunity to work with a global, multicultural team on a fascinating customer experience transformation programme.
You'll be responsible for leading digital marketing optimisation efforts, CX enhancement, and project management related to digital marketing effectiveness.
As an Optimisation Manager, you'll work closely with global cross-functional teams to drive alignment and optimise customer experiences (CX) and maximise conversions across all online channels.
Key Responsibilities- Leverage analytical expertise to drive strategic decision-making and impact business growth.
- Lead data-driven strategies for global digital marketing and customer experience optimisation, aligning strategies with business objectives and key growth initiatives.
- Build and implement project plans for marketing enhancements and optimisation initiatives.
- Develop solutions for marketing challenges using data insights, driving user engagement and conversion.
- Analyse paid media and website audiences to understand user behaviour and optimise website journeys for higher engagement and conversion.
- Analyse campaign results and media effectiveness to identify and implement optimisation opportunities across all digital marketing efforts.
- Design and implement A/B testing and data-driven optimisation strategies to continuously improve performance.
- Develop and maintain dashboards with actionable insights on digital marketing effectiveness and optimisation strategies.
- Translate complex data findings into actionable recommendations for stakeholders (including leadership).
- Provide data support for SEO improvement efforts and web usability enhancements.
We offer a flexible working environment, private healthcare and private dental insurance, competitive pension, 26 days holiday (excluding bank holidays), car lease scheme, season ticket loan, and cycle to work schemes.
As a valued member of our team, you'll have the opportunity to develop your career with a global, multicultural team working on a fascinating customer experience transformation programme.
We're committed to fostering a culture of innovation, collaboration, and continuous learning.
Join us and be part of a dynamic team that's shaping the future of digital marketing and customer experience.
", "company": "Match Digital", "location": "UK HQ"}-
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