Email Marketing Director

4 weeks ago

Solihull, Solihull, United Kingdom Michael Page Digital Full time
Email Marketing Manager Job Description

We are seeking an experienced Email Marketing Manager to lead our CRM Marketing team in the fast-paced retail sector. The successful candidate will be responsible for developing and implementing effective email marketing strategies, overseeing customer marketing initiatives, and contributing to the company's growth and profitability.

Key Responsibilities:
  • Develop and implement email marketing strategies to engage customers and drive sales
  • Oversee the implementation of customer marketing initiatives, including database cleansing and analytics
  • Collaborate with cross-functional teams to align marketing initiatives with business objectives
  • Analyze market trends and adjust marketing strategies accordingly
  • Monitor and report on the effectiveness of marketing campaigns
  • Manage the marketing budget and optimize ROI
  • Guide and mentor junior team members to develop their skills and expertise
Requirements:
  • Proven experience in a senior CRM/Email Marketing/Customer Marketing role in the retail or loyalty program environments
  • Strong leadership and team management skills, with the ability to motivate and inspire a team
  • Excellent communication and presentation skills, with the ability to articulate complex ideas and strategies
  • Proficiency in digital marketing and social media platforms, with a strong understanding of the latest trends and techniques
  • Strong analytical skills and data-driven thinking, with the ability to interpret complex data and make informed decisions
What We Offer:
  • A competitive starting salary of £45,000
  • A generous benefits package, including a pension scheme, bonus, and enhanced maternity leave
  • A supportive and inclusive company culture, with opportunities for professional growth and development
  • The chance to work in a vibrant team in the exciting retail industry

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