Digital Marketing Manager

2 weeks ago


Solihull, Solihull, United Kingdom Michael Page Digital Full time
Junior Marketing Manager

A dynamic and ambitious Junior Marketing Manager is required to lead a high-performing CRM Marketing team in the fast-paced retail sector. The role involves overseeing customer marketing initiatives, developing email and direct marketing strategies, database cleansing and analytics, and contributing to the company's growth and profitability.

Key Responsibilities
  • Develop and implement effective marketing strategies to drive customer engagement and loyalty.
  • Oversee the implementation of the customer marketing strategy, working closely with a team of CRM Executives.
  • Coordinate with other departments to align marketing initiatives and ensure seamless execution.
  • Analyse market trends and adjust marketing strategies to stay ahead of the competition.
  • Monitor and report on the effectiveness of marketing campaigns, using data-driven insights to inform future decisions.
  • Manage the marketing budget, ensuring efficient allocation of resources.
  • Guide and mentor junior team members, providing coaching and development opportunities.
  • Represent the company at industry events and conferences, showcasing expertise and building relationships.
Requirements
  • A degree in marketing, business, or a related field.
  • Experience in a Senior CRM/Email Marketing/Customer Marketing role in the Retail or Loyalty Program environments.
  • Strong leadership and team management skills, with a proven track record of success.
  • Excellent communication and presentation skills, with the ability to engage and influence stakeholders.
  • Proficiency in digital marketing and social media platforms, with a strong understanding of the latest trends and techniques.
  • Strong analytical skills and data-driven thinking, with the ability to interpret complex data and make informed decisions.
  • Knowledge of the latest marketing trends and techniques, with a passion for staying up-to-date with industry developments.
What We Offer
  • A competitive starting salary of £45,000.
  • A generous benefits package, including a pension scheme, bonus, and enhanced maternity leave.
  • A supportive and inclusive company culture, with opportunities for professional growth and development.
  • The chance to work in a vibrant team in the exciting retail industry, with a focus on innovation and customer satisfaction.


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