Strategic Brand Development Specialist

3 weeks ago

London, Greater London, United Kingdom Fnatic Group Full time

At Fnatic, we're seeking a talented Creative Strategist to join our team and help shape the future of brand engagement in the gaming and esports industry.

The successful candidate will play a critical role in developing innovative concepts and strategies to showcase Fnatic's expertise in gaming/esports to youth audiences.

  • Develop and pitch creative solutions for assigned brands in Fnatic's Partnerships pipeline.
  • Create a library of off-the-shelf brand collateral and activation concepts for various brand categories.
  • Participate in intake/ideation sessions to understand brand motivations and expectations.
  • Support review of Fnatic's commercial inventory and advise on optimal positioning to generate new business.
  • Collate case studies of previous Fnatic activations/partnerships for use in brand collateral and award submissions.
  • Build a deep understanding of gaming/esports and ensure Fnatic's commercial offering is a sector leader.
  • Support collation of market insights for use across the Commercial function.
  • Work closely with Partner Marketing and Success colleagues to ensure concepts are feasible and align with Fnatic's brand goals.
  • Provide clear briefs for asset and concept development to internal teams when required.
  • Lead on ad-hoc Commercial projects as defined by your manager.

We're looking for a creative and strategic thinker with:

  • Client-facing experience articulating creative concepts that support overarching brand strategies.
  • A portfolio of successful brand collaborations.
  • A deep understanding of established and emerging marketing channels.
  • Excellent written and verbal communication in English, with other languages desirable.

As a member of our team, you'll enjoy:

  • The chance to learn from an ambitious and creative team.
  • A hybrid onsite/remote work policy.
  • Private medical insurance (Vitality).
  • Employee Assistance Programme (Health Assured).
  • Enhanced parental leave policy.
  • Eyecare vouchers.
  • Cycle to work scheme.
  • Fnatic shop staff discount.
  • Fruit, drinks, and snacks available daily in the office.
  • Regular lunch clubs, office drinks, and other social activities.

At Fnatic, we believe that a diverse mix of voices leads to better discussions, decisions, and outcomes for everyone.

About us

Fnatic is a global esports performance brand headquartered in London, laser-focused on seeking out, levelling up, and amplifying gamers and creators.

Founded in 2004, we are the most successful esports brand of the last decade, winning more than 200 championships across 30 different games.

Today, driven by our ability to advance esports performance, Fnatic is the channel through which the most forward-thinking brands communicate with young people.

We deliver industry-leading content, experiences, and activations globally with bases in Berlin, Belgrade, Tokyo, and others.

We pioneered the intersection of street culture and esports with merch collaborations and continue to lead the industry with the quality of our pro wear and fan apparel.

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