Media Planning and Optimization Expert

2 days ago


Slough, Slough, United Kingdom Mattel Full time
About Mattel

Mattel is a leading global toy company and owner of one of the strongest catalogs of children's and family entertainment franchises in the world. We create innovative products and experiences that inspire, entertain and develop children through play.

Job Description

We are seeking an experienced Media Planning and Optimization Expert to join our team. The ideal candidate will have 3-5 years of experience in Programmatic & Search media, including Programmatic video, programmatic display, Ad tech, Paid Search, Criteo/Citrus conversion.

Key Responsibilities
  • Plan and optimize Programmatic video and display campaigns via our DSP partner, PPC campaigns, Criteo & Citrus conversion campaigns, and CRM acquisition & email campaigns.
  • Drive Search plans across the portfolio of Owned-IP & Licensed brands, define where in funnel and when to activate & champion the optimal customer journey to mattel.li
  • Deliver Local Email acquisition target with local partners, and optimize for lead quality.
  • Manage Conversion channel mix and optimize performance across the portfolio in conjunction with Customer Marketing & Brand.
Requirements
  • 3-5 years of experience in Programmatic & Search media, including Programmatic video, programmatic display, Ad tech, Paid Search, Criteo/Citrus conversion.
  • Analytical prowess to drive optimization of live campaigns with agency partners.
  • Highly self-motivated and proactive with an eye for detail.
  • Ability to self-manage multiple projects simultaneously and proactively drive toward results.
Compensation

The estimated salary for this role is $95,000 per year, based on industry standards and location. We also offer a comprehensive benefits package, including health insurance, retirement plan, and paid time off.



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