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Content and Social Media Marketing Specialist

2 months ago

Bristol, United Kingdom GET STAFFED ONLINE RECRUITMENT LIMITED Full time

About Us

Get Staffed Online Recruitment Limited is a leading company in assistive communication technology, dedicated to providing innovative solutions that empower individuals with diverse needs worldwide.

We take pride in our inclusive culture, which reflects our commitment to diversity, collaboration, and community engagement. Our team is passionate about creating technology that gives a voice to those without speech, and we're seeking a talented Content and Social Media Marketing Specialist to join our team.

Job Summary

We're looking for a creative and dynamic Content and Social Media Marketing Specialist to manage our social media channels and develop content that resonates with our audiences. As a key member of our marketing team, you will be responsible for crafting compelling copy, collaborating with our speech therapists and AAC specialists, and uncovering the stories of individuals who use our technology to communicate and achieve their ambitions.

Key Responsibilities

  • Craft clear, compelling, and engaging copy for various digital platforms, including our website, blog, social media channels, and internal intranet.
  • Collaborate with our speech therapists and AAC specialists to create blogs and develop content for our digital channels.
  • Uncover and share the stories of individuals who use our technology to communicate and achieve their ambitions, by leveraging user-generated content and creating case studies.
  • Manage our content calendar and social media channels, delivering content that is consistent and on-brand.
  • Plan and execute social media campaigns that align with our broader marketing and PR activity to drive engagement and brand awareness.
  • Respond to messages and comments, build relationships, and drive conversation in our online communities.
  • Produce monthly reports monitoring KPIs and use insights to make recommendations.
  • Benchmark against competitor activity.
  • Support the marketing activity around external events, from initial promotion on our channels and post-event comms to creating materials.
  • Work with our Corporate Communications Manager to develop social media strategies.
  • Work with our Product Marketing Manager and build content plans to support product launches and new features in Grid, our flagship AAC software.
  • Develop graphic design skills to create eye-catching content using Canva.
  • Film and edit videos, reels, and stories for social media, and longer-form videos for our websites and learning platform.
  • Support the wider marketing team with key projects, coordinating and attending events, subtitling videos, and attending events and global awareness campaigns.

Requirements

  • 3+ years' experience in a similar role.
  • Excellent interpersonal communication skills.
  • Strong copywriting skills with the ability to adopt our company 'voice' and create content for a range of audiences.
  • Ability to create long and short-form content for a range of online channels, including video, social media captions, email campaigns.
  • Experience researching and writing blog content or editorial.
  • Knowledge of different content types and formats.
  • Experience using Facebook, LinkedIn, Instagram, and Twitter, and managing online communities.
  • Excellent organisational skills with the ability to prioritise and meet deadlines.
  • A passion for digital design, presentation, and attention to detail.
  • Basic image creation and video editing skills.
  • Experience using Canva or Adobe Creative Cloud.
  • Good IT skills, proficiency in Microsoft Office.
  • Experience using analytical tools (social insights).
  • Willingness to undertake a variety of marketing tasks and support the wider team.
  • Self-motivated and a desire to learn.
  • An exceptional team player who wants to work for a company that makes a real difference in people's lives.

What We Offer

  • A competitive salary.
  • Private medical insurance.
  • A whopping 25 days of holiday plus public holidays.
  • Dress: We want you to feel comfortable in the office; smart casual is perfect.
  • Food: You can find free healthy office snacks in our kitchens.
  • Hybrid working: Laptop and home working IT kit provided.
  • Flexible work schedule: Balance is key to innovation, and we want to make sure you are at the top of your game with a schedule that will work for you (prior agreement from your line manager is required).
  • Give back to the community: Each year every member of staff will get the opportunity to spend one paid day volunteering for a good cause of their choice.
  • You, our best asset: We believe in investing in you and your development. Stay with us and grow with us. We will reward you with more holidays for your long service.
  • Wellness: Stretch away the stress every morning with our online trainers, available via our cooperative perk website or hit the gym. We provide gym discounts.