Area Sales Director

4 weeks ago


Birmingham, Birmingham, United Kingdom Reach plc Full time
Job Description

As a highly skilled Area Sales Director, you will be responsible for driving commercial growth and excellence in your assigned territory. Your primary objective will be to implement our Field Sales strategy, nurturing our customer base to meet and exceed company sales targets.

Key Responsibilities
  • Implement Field Sales Strategy: Develop and execute a tailored area plan that aligns with our commercial strategy, taking into account the unique nuances of your territory.
  • Revenue Forecasting and Reporting: Maintain a focus on revenue forecasting and weekly reporting, while striving to boost client retention and enhance acquisition value.
  • Leadership and Coaching: Lead with passion and precision, demonstrating exemplary leadership and people management skills. Empower your sales team through impactful coaching, clear objective setting, and continuous development.
  • Sales Systems and Tools: Leverage cutting-edge sales systems and support tools like Salesforce, Buzzboard, and LinkedIn to maintain a disciplined sales approach.
  • Data-Driven Decision Making: Utilise your analytical prowess to make data-driven decisions that enhance customer interactions and drive success.
  • Reach Field Strategy: Consistently deliver our Reach Field strategy across your team, ensuring the seamless adoption of standard KPIs and methodologies.
  • Market Insights and Innovation: Transform market insights into innovative product requirements, gathering valuable data to refine our strategic direction.
  • Campaign Forecasting: Harness past campaign data to forecast trends, developing actionable insights that propel future campaigns to new heights.
  • Collaboration and Partnership: Collaborate with Senior Management to unlock maximum revenue opportunities, ensuring consistency in our approach and accountability in applying people policies and procedures.
  • Talent Attraction and Retention: Partner with HR to attract, cultivate, and retain top talent, using employee engagement feedback to drive continuous improvement.
Qualifications and Experience
  • Commercial Acumen: Highly numerate and an excellent commercial thinker, able to identify and maximise revenue opportunities and report performance accurately.
  • Leadership and Management: Demonstrable leadership qualities, capable of motivating and managing teams and individuals and takes responsibility for own and others development, striving to create a high performance culture.
  • Digital and Media Knowledge: Strong working knowledge of digital, national and regional media and the Reach portfolio.
  • Communication and Presentation: Ability to communicate market feedback into product requirements, with excellent communication, presentation, and written skills.
  • Sales and Business Development: Experience of driving and delivering high revenue via a field sales operation, with a proven track record in sales and business development.
  • Ad Serving Technology and Trading Platforms: Experience in utilising various ad serving technology, reporting tools, and trading platforms.

As a valued member of the Reach plc team, you will have access to a range of benefits, including career opportunities, pension scheme, holiday entitlement, enhanced family leave, private healthcare cash plan, wellbeing support, and giving back day. We are committed to being an inclusive employer and encourage applications from all suitable applicants, regardless of background, circumstances, age, disability, gender identity, ethnicity, religion or belief, and sexual orientation.


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