Digital Marketing Manager, Ads Marketing Demand Gen Specialist

4 weeks ago

London, Greater London, United Kingdom Amazon Online UK Limited - D17 Full time

At Amazon Online UK Limited - D17, we're looking for a highly motivated and analytical Digital Marketing Manager to develop and deliver marketing programs that delight our customers and deepen their relationship with Amazon Ads.

Amazon Ads operates at the intersection of ecommerce and ads, offering a rich array of digital ads solutions with the goal of helping our customers find and discover anything they want to buy. A strategically important part of our charter is to drive adoption across a portfolio of self-service, cost per click ads products to enable head to tail advertisers to engage with customers in relevant ways.

The Digital Marketing Manager will design, test, and scale best-in-class marketing campaigns and programs to drive effective customer experience. You will flex your analytical and creative abilities as you design, experiment and build out marketing programs that help customers discover all the products and services that Amazon Ads offers.

This is a high impact, high visibility role and the ideal candidate would have experience working closely with marketing, product, analytics, and technology teams to build out and optimize programs over time. You will also cross-share learning with Global teams to share best practices and insights.

Key Responsibilities

  1. Plan, design, and execute cross-channel marketing initiatives that drive adoption of Amazon Ads solutions.
  2. Leverage modern marketing automation tools to build multi-step campaigns that inform advertisers of new product developments, promotions, and optimization opportunities.
  3. Partner with program owners throughout Amazon Ads and own the channel strategy to iterate and test different ways to communicate key messages.
  4. Work and think cross-channel, targeting the messaging to the appropriate media or mix of media where necessary.
  5. Optimize against key metrics including CTR, open rates, attribution metrics, and engagement.
  6. Leverage in-house CRM tools to increase campaign performance.
  7. Track best practices, monitor industry trends, and make recommendations.
  8. Provide clear, consistent, and frequent communication with stakeholders to outline strategy, tactics, goals, and performance of campaigns.

A Day in the Life

The ideal candidate will be able to work at the strategic level (generating bold and innovative ideas for growth) and at the tactical level (creating and managing campaigns with marketing automation tools, analyzing customer engagement data, and solving problems). The Digital Marketing Manager should be passionate about the customer and must have proven marketing automation experience, analytical capabilities, project management skills and the ability to multi-task and thrive in a fast-paced environment.

The successful candidate will need to be a strong communicator who can earn trust with key stakeholders across multiple teams and be able to automate and scale to drive personalized, contextual, and relevant messages to customers.

BASIC QUALIFICATIONS

  • Experience building, executing and scaling cross-functional programs or marketing campaigns from concept to completion.
  • Experience managing or working within cross-functional marketing and creative teams.
  • Experience using data and metrics to drive improvements.
  • Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables).
  • 4+ years of professional non-internship marketing experience.
  • Bachelor's degree in Business, Marketing, or other related area.
  • Basic SQL knowledge.
  • Ability to deal with ambiguity in a fast-paced environment where not all processes and procedures are clearly defined. Agility to change directions quickly as needed.

PREFERRED QUALIFICATIONS

  • Experience equally comfortable building strategic marketing plans and executing at a tactical level.
  • Experience using customer research, hard data and metrics to back up assumptions, generate forecasts, and assess the efficacy of marketing programs.
  • Good understanding of SQL and data processing tools.
  • Ability to succeed in a fast-paced, innovative, and rapidly evolving industry and business organization.
  • Attention to detail, excellent organization skills, and ability to manage multiple projects and responsibilities.
  • Excellent written and verbal communication skills.

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