Brand Growth Strategist

3 weeks ago


London, Greater London, United Kingdom The School of Life Full time

The School of Life is seeking a strategic thinker to lead its customer marketing efforts. As Brand Growth Strategist, you will develop and implement effective customer marketing strategies that drive growth, engagement, and revenue. Your role will be pivotal in creating a fully rounded user-journey that maximises customer touch points across The School of Life's many types of content and services.

Key Responsibilities:
  • Develop and implement customer marketing strategies that drive growth, engagement, and revenue
  • Own customer data and CRM system (Iterable), effectively segmenting the database for targeted marketing messages
  • Collaborate with cross-functional teams to maximise customer reach and growth opportunities

You will be responsible for defining and executing the overall direct-to-consumer marketing strategy, leveraging data and insights to adapt and develop marketing strategies. This role requires a minimum of 7 years marketing experience, with experience of content marketing, previous managerial experience, and core understanding of content performance metrics.

We are offering a competitive salary range of £65-70k dependent on experience and a comprehensive benefits package.



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