Brand Growth Strategist
21 hours ago
We are seeking a highly skilled Brand Growth Strategist to join our team at Puig. The successful candidate will have a strong background in marketing and retail, with experience in implementing global strategies at a local level.
The ideal candidate will be responsible for overseeing the marketing and field sales operations of three niche brands within our portfolio, LAP, DVN, and CLB. This mid-level management position is critical in driving brand growth through effective marketing strategies, retail sales management, and public relations efforts.
In this role, you will manage an Area Manager and coordinate with various teams to ensure our brands achieve their full market potential. You will also be responsible for building effective working relationships with Global Brand teams, internal stakeholders, and external agency partners.
We offer a competitive salary of approximately £60,000 per year, depending on experience. Additional benefits include a range of learning and development opportunities, an entrepreneurial work culture, and a chance to work for an international company with plenty of opportunities to grow.
Key Responsibilities:
- Build effective working relationships with Global Brand teams to implement global strategies in the UK market.
- Develop and implement local marketing mix and Go To Market planning in line with Brand vision.
- Plan and manage trade marketing budgets and accurately track marketing spend.
- Evaluate sales performance at both sell-in and sell-out levels for NPD and new initiatives.
- Collaborate with commercial & VM teams to propose and deliver tailored trade marketing and In-Store Animation plans.
Requirements:
- Marketing experience within the retail industry and UK market.
- Proven experience in brand management, including implementing global strategies at a local level.
- Ability to develop and update marketing plans, including in-store activations and trade marketing.
- Experience in supporting field sales operations, setting targets, and tracking performance.
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