Digital Advertising Specialist

10 hours ago


High Wycombe, Buckinghamshire, United Kingdom WATERROWER | NOHRD Full time
Job Overview

We are seeking an experienced Digital Advertising Specialist to join our team at WATERROWER | NOHRD. This role involves optimising our global paid search efforts, driving high-quality traffic, and maximising ROI.

Key Responsibilities:
  • Develop impactful strategies for Google Ads campaigns that align with business objectives.
  • Analyse campaign performance data to inform optimisation decisions.
  • Conduct in-depth keyword research, audience segmentation, and budget management.
  • Implement A/B testing, performance reporting, and conversion rate optimisation techniques.
About the Role

This is a senior position within our marketing team, requiring a deep understanding of digital advertising trends and analytical skills.

Requirements:
  • Proven experience as a PPC Manager or Paid Search Specialist with expertise in Google Ads and Google Analytics.
  • Familiarity with Google Tag Manager is an advantage.
  • Strong analytical skills and ability to interpret data to inform campaign optimisations.
  • Proficiency in keyword research, audience segmentation, and budget management.
  • Experience with A/B testing, performance reporting, and conversion rate optimisation.
  • Ability to work independently, manage multiple campaigns, and meet tight deadlines.
  • Excellent written and verbal communication skills, with experience presenting reports and insights to stakeholders.
  • Google Ads Certification is preferred.

The ideal candidate will be rewarded with a competitive salary, flexible working hours, a Nest Pension Scheme, professional development budget, and access to our workplace gym.



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