Strategic Marketing Leader for LifeSearch

2 days ago


Bletchley, Milton Keynes, United Kingdom LifeSearch Full time
About the Role

We are seeking an exceptional Strategic Marketing Leader to join our team at LifeSearch, driving the development and execution of our brand strategy.

Responsibilities
  • Lead the creation and implementation of integrated marketing campaigns to drive awareness, engagement, and revenue from key partners and stakeholders.
  • Develop and execute a comprehensive brand strategy, positioning, and messaging that aligns with our brand purpose and business objectives.
  • Collaborate with cross-functional teams to ensure effective communication and alignment across all marketing initiatives.
  • Manage and motivate a marketing team, providing guidance and support to ensure the delivery of high-quality results.
Requirements
  1. At least 5 years of experience in senior marketing leadership, with a proven track record of success.
  2. Brand management experience, building and managing a strong brand identity.
  3. Experience of working within financial services, ideally in protection.
  4. Experience in developing, running, and evaluating integrated marketing campaigns.
  5. Ability to develop and implement effective marketing strategies that align with the company's goals and objectives.
  6. Proven experience in leading and managing a marketing team, with the ability to inspire and motivate team members.
  7. Strong collaboration skills to work effectively with cross-functional teams.
  8. Excellent verbal and written communication skills, with the ability to convey complex ideas clearly and persuasively.
  9. Strong analytical skills to assess market trends, customer needs, and campaign performance.
  10. Experience in managing multiple priorities, projects, and campaigns simultaneously, with a focus on meeting deadlines and achieving results.
Desirable Qualifications
  1. Understanding of digital marketing channels, content management, and disciplines, and platforms/tools.
  2. Degree-level qualification in Marketing, or equivalent fields.
Compensation

The estimated salary for this role is £60,000 - £80,000 per annum, depending on experience.



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