Senior Marketing Programs Manager

1 month ago

London, Greater London, United Kingdom Financial Times group Full time
Job Title: Senior Marketing Programs Manager

At the Financial Times Group, we are seeking a highly skilled Senior Marketing Programs Manager to join our Consumer Revenue Group (CRG). This is a key role that will play a critical part in driving the success of our marketing initiatives and ensuring that we deliver high-quality, engaging content to our audience.

Key Responsibilities:

  1. Develop and implement effective marketing strategies and programmes that align with the CRG's strategic goals and objectives.
  2. Collaborate with cross-functional teams, including Finance, Editorial, and Product & Technology, to ensure seamless execution of marketing initiatives.
  3. Conduct market research and analysis to inform marketing decisions and drive business growth.
  4. Manage and maintain the CRG's risk and opportunity register, ensuring that revenue risks and gains are accurately estimated and prioritised.
  5. Build and maintain a database of practical experiences and standard methodologies to enhance internal knowledge sharing.
  6. Work closely with other departments to ensure alignment and support for marketing initiatives.
  7. Ensure timely completion of CRG programmes within budget, while meeting performance objectives.
  8. Establish measurable goals and metrics to assess the impact of marketing initiatives.
  9. Analyse data and feedback to continuously make recommendations on how we can improve and optimise marketing strategies and tactics.

Requirements:

  1. 5+ years of experience working in commercial analysis, programme management, or a related field.
  2. Previous experience working in marketing for a subscriptions business is desirable, with a consistent record of delivering a successful commercial operating framework for a B2C organisation.
  3. Ability to measure and report on the effectiveness of performance marketing campaigns against primary business objectives.
  4. Experience helping strategic marketers measure the efficiency of commercial decisions and promote data-driven approaches for acquisition and retention marketing.
  5. The ability to translate sophisticated data insight and reporting into easily understandable information for both senior and less experienced collaborators.

About Us:

The Financial Times Group is a leading global news organisation, delivering high-quality, independent information and services to individuals and companies around the world. We are committed to diversity and inclusion in the workplace, and we aim to create a culture that values and supports our employees.

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